Website Traffic & SEO


Learn how to answer "why is my website traffic down?" below! To become the leader in your market, contact the SEO specialists at Profitworks today!


Why is my website traffic down?

1. Recent changes to website

You might expect a website redesign to immediately boost results, but one of the most common responses to the "why is my website down?" query is recent changes to the site itself.

Why? Here are three reasons, courtesy of Linchpin SEO:


A website redesign can greatly reduce traffic in the early stages of the launch.


2. Technical issues

Technical issues can also be a reason why your website traffic may be down. Andy Etemadi from Eyemagine gives some helpful tips for addressing technical issues:

"Use the simple publicly available tools to find technical problems: Google Analytics, Google Webmaster ToolsGoogle's Mobile-Friendly TestAlexaMozYSlow, and more. Fix the simple things first: 404 errors, long page load times, missing/incorrect on-page SEO (search engine optimization) elements, etc. Move onto more philosophical issues: performance optimization, A/B testing, user experience (UX), heat-mapping, etc."


3. Missing meta data

This is where Google pulls keyword information from your website in order to rank you. The first thing you should do is check to see if someone has removed the meta information:



Meta information is key to boosting website traffic.


4. Website is slow to load

In this day and age, nobody wants to wait even a few seconds for a website to lead. Therefore, if your website is too slow, you will lose traffic. This is a common symptom of updates to your website or the launch of a new design. If elements like photos, videos, and other items with big files aren’t optimized, they can slow down your page.


5. Lack of backlinks

According to WebFX, "Backlinks are a crucial part of SEO. You need to earn backlinks to boost your website’s ranking and reach more credible leads. If you aren’t currently earning backlinks, it may explain the drop-in traffic."

Backlinks bring in new traffic for your site by driving leads that are interested in your products or services. This isn’t a "one and done" task; you need to constantly earn backlinks. You may see a decrease in website traffic if you aren’t earning backlinks, but your competitors are. If that's the case, they will rank higher than you and take some of your traffic.


Backlinks play a major role in website traffic.


6. Change in user behaviour

This one is tough because it's out of your hands, especially if you're a business owner who offers seasonal products and services. 

Some changes are predictable (seasonal changes), while others may be the result of evolving. The best thing you can do is monitor the situation, using a tool such as Google Trends.

Again, it's hard to control how users will behave and how trends will change. The best you can do is try to stay on top of it and adapt accordingly.


7. Failure to invest in SEO services

If you're asking "why is my website traffic down?" and you haven't invested in SEO services, you've answered your own question. In today's market, if you are looking to grow website traffic, sales leads, and ultimately revenue, solid search engine optimization of your company website is essential for success.

Why Is SEO Important?

Profitworks is composed of a hard working, diligent team of SEO experts whose passion is to help businesses become the leader in their market. Contact us today to get started!



Trust Profitworks!

Profitworks Small Business Services provides website traffic and website conversion optimization services to increase the number of sales generated from a website.

The focus of our services is on increasing sales and providing a positive return on investment!

To learn more about Profitworks, click here.

Feel free to connect with us on Google+, or if you are just interested in getting new customers for your business, contact us today!

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