Website Traffic & SEO

What follows is a look at the top five causes of traffic decline on your website. Profitworks can help your business grow by bringing purchase-ready customers to your website - contact us today to get started!


Top 5 Causes of Traffic Decline

1. Your Website's Content

According to Andrew Kucheriavy of, "Good content is what sets your website apart from the masses and delivers the right message into the hearts and minds of your customers. The success of your website is determined primarily by its content. Ultimately, content wins the wallets of your customers."

It's vital, therefore, to produce high-quality content related to the topic of your website. This content is intended to provide potential customers with information about your business and what you offer and calls to action so that the user is given an opportunity to respond and ultimately make a purchase.

In short, if your website doesn't provide potential customers with what they need to know, it won't be worth visiting. This is one of the top causes of traffic decline.


Fill your website with high-quality content.


2. Your SEO Techniques

A failure to implement some basic SEO techniques is another one of the major causes of traffic decline.

For example, Google pulls keyword information from your website in order to rank you. The first thing you should do is check to make sure your content contains the following meta information:


Meta information is key to boosting website traffic. Don't overlook it.


3. Your Bounce Rates

SEO expert Neil Patel says "a 'bounce' occurs when someone visits your website and leaves without interacting further with your site. Your bounce rate shows you the percentage of your visitors who bounce off of your site."

A high bounce rate, therefore, is not ideal. It means users are quick to leave your site without exploring or interacting with it.

Patel further offers some ways to reduce your bounce rate, including what we've already discussed above, namely creating web pages that target specific keywords and include clear calls to action. Other strategies include:

Reduce high bounce rates by focusing on user experience.



4. You've Initiated Website Changes

Recent changes to your website can definitely cause traffic decline. Have you recently migrated your website to a new platform? If so, here are three corresponding issues to be aware of, via Linchpin SEO:



A website redesign can greatly reduce traffic in the early stages of its launch.



5. You Lack SEO Knowledge

Much of what we have discussed in this article comes down to knowing how to optimize your website so that it ranks on Google and is as visible to potential consumers as possible. If you don't possess this knowledge, or don't have someone on your team who does, it's OK! You can partner with SEO experts who can get the job done for you!

If you know that SEO is essential for growing the revenue of your business, but are unsure how to go about it, Profitworks can help.

We are a team of marketing and SEO experts. We specialize in making our clients' websites rise to the top of the Google rankings, and more importantly, generate sales for their business from their website.

We are constantly researching and keeping current with the latest changes and updates which affect SEO rankings so that we can help our clients become the leader in their market and stay there.

If you lack SEO knowledge, we can more than make up for that!



Trust Profitworks to help you avoid the causes of traffic decline!

Profitworks Small Business Services provides Facebook advertising, website traffic, and website conversion optimization services which increase the number of sales generated from a website.

The focus of our services is on increasing sales and providing a positive return on investment. 

To learn more about Profitworks, click here