Marketing Agency Termination Letter Sample
Sometimes marketing agencies will struggle with understanding a client's business or prove not to be accountable for the results they provide. After trying to amicably resolve gaps in performance, companies, charities, and professional organizations may sometimes need to terminate their marketing agency. Here are 3 impactful templates for canceling services with a marketing agency along with a transition plan. Don't settle for average growth - work with our team of dedicated growth professionals, and challenge your team to become the market leader in your industry today.
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We've heard time and again how our business owners want advisors that take the time and care to manage their marketing as if it was their own. Take on the challenge of removing one service or subscription that is dropping the ball by using our agency termination letter sample today.
Executive Summary
- Once an organization has established that a vendor is no longer viable it should expediently and professionally terminate existing service agreements
- Organizations that require guidance on the use and style of termination letter should utilize our templates found in this article
- World class brands like Nike, Samsung, and Coca-Cola work with marketing agencies and the focus is on working with the right partner
Top reasons why companies fire their marketing agency
Starting a new marketing campaign or partnership with an agency begins with a lot of fanfare and excitement. Over time a company may decide to move on from a marketing service for the following reasons. Sometimes marketing agencies can simply lose their creative spark for your industry or product. This isn't necessarily a bad thing as it provides an opportunity for your organization to look elsewhere for creative work. Here are some common challenges or symptoms that arise when it may be time to terminate your existing marketing service agency.
- Regular quality issues in content
- Lack of accountability to performance metrics
- Inconsistent response times
- Disregard for professionalism when communicating with you and the team
- Similar work being created for other clients
- Lack of innovation and new ideas
Depending on contractual arrangements, an organization may not need to provide reasons for service terminations. Agreements usually require 14-30 days notice prior to termination. Organizational leaders should aim to provide a professional termination based on documentation and regular communication. This will help ensure that in the future when your organization is ready to work with a new agency that there won't be any question concerning the reputation of your team.
Professional and direct marketing agency termination letter samples
There may be difficulty in terminating a service with a vendor, especially when vendors may have some degree of personal relationship with the business owners. As part of their role, leaders may sometimes be required to make difficult decisions that are best for the organization. Organizations that are looking for a more big-picture approach can refer to our previous article on firing a marketing agency.
A vendor termination letter is a formal communication to your marketing agency that you wish to end the service agreement. It is typically one page and delivered prior to the next billing cycle. Ensure that your signing officer completes the letter and delivers it to your marketing agency.
Here are sample templates to terminate the incumbent vendor.
1 - Short and sweet sample
Marketing Service Agreement Termination
James Sample
This email address is being protected from spambots. You need JavaScript enabled to view it.
647-999-2111
Date:19 September 2017
Recipient: John Smith
Company name: [marketing agency]
Address: 21 Brooklyn Ave, Vancouver, BC, V5T6Y7
We wish to inform you immediately that [company name] will no longer be requiring your services effective [date]. For the reasons stated here we are concluding our service arrangement:
Reason 1 sample: lack of reliability and responsiveness from you and your team
Reason 2 sample: repeated issues in content quality
Reason 3 sample: lack of notable results from marketing and advertising efforts
The team at [your company name] thanks you for your continued efforts and wishes [marketing agency] ongoing success. Please confirm receipt of this correspondence and contact me at [phone number] should you have any questions.
Sincerely,
[replace with signature here]
[replace with your name here]
PNP (Positive Negative Positive) sample
Marketing Service Agreement Termination
James Sample
This email address is being protected from spambots. You need JavaScript enabled to view it.
647-999-2111
Date:19 September 2017
Recipient: John Smith
Company name: [marketing agency]
Address: 21 Brooklyn Ave, Vancouver, BC, V5T6Y7
Dear John Smith of [marketing agency],
After consideration with our team, we wish to inform you immediately that [company name] will no longer be requiring your services effective [date]. In the past we have recognized your contributions in the following area which has helped our business succeed:
Contribution 1 sample: your willingness to take on a consultative approach
Contribution 2 sample: your team's ability to share industry insights to improve our outcomes
It is clear however that our two teams may have increasingly differing approaches and direction in the future. We have felt that these areas were strong indicators that continued partnership will not be to our mutual benefit:
Reason 1 sample: notable decrease in creative output
Reason 2 sample: lack of courtesy and professionalism from your team
Reason 3 sample: stark differences in marketing direction
The team at [your company name] thanks you for your continued efforts and wishes [marketing agency] ongoing success. Please confirm receipt of this correspondence and contact me at [phone number] should you have any questions.
Sincerely,
[replace with signature here]
[replace with your name here]
Polite sample with reference offer
Marketing Service Agreement Termination
James Sample
This email address is being protected from spambots. You need JavaScript enabled to view it.
647-999-2111
Date:19 September 2017
Recipient: John Smith
Company name: [marketing agency]
Address: 21 Brooklyn Ave, Vancouver, BC, V5T6Y7
Dear John Smith of [marketing agency],
After consideration with our team, we wish to prioritize resources on some internal projects and wish to inform you immediately that [company name] will no longer be requiring your services effective [date]. In the past we have recognized your contributions in the following area which helped our business succeed:
Contribution 1 sample: your willingness to take on a consultative approach
Contribution 2 sample: your team's ability to share industry insights to improve our outcomes
Should you require it for future business I would be pleased to offer you my reference for work done and projects we've collaborated on with one another. This decision comes with regret and also with confidence that both our teams will continue growing and that we may endeavour to work with each other again in the future.
The team at [your company name] thanks you for your continued efforts and wishes [marketing agency] ongoing success. Please confirm receipt of this correspondence and contact me at [phone number] should you have any questions.
Sincerely,
[replace with signature here]
[replace with your name here]
Recovering from marketing agency flops
Full-service creative agencies can be expensive to employ or a significant drain on resources like time and team member morale. Yet despite these challenges, leading global brands like Coca-Cola, Apple, and Samsung continue to rely on marketing agencies to help augment and shape their brand with cutting-edge concepts and themes. The key to successful marketing isn't whether an agency should be used but rather working with the right partner.
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