How to get Google Ads to Work for your Plumbing Business
The #1 tip to get Google Ads working effectively for your plumbing business is to target the right keywords with a local focus.
If you’re running a plumbing business, Google Ads can be a game-changer for attracting new customers and filling up your schedule with local service calls. With more people than ever searching for quick, reliable solutions online, a well-managed Google Ads campaign can put your business right at the top of search results when potential clients need you the most. However, to truly make Google Ads work for your plumbing business, it’s crucial to know how to reach the right audience, choose effective keywords, and create ads that stand out from the competition.
In this guide, you’ll learn essential tips for generating high-quality plumbing leads, optimizing ad performance, and creating landing pages that convert. From keyword targeting strategies and effective landing page design to call extensions and local optimization, we’ll walk you through every step of running successful Google Ads for plumbing. Ready to maximize your online visibility and attract more leads? Let’s get started!
Click on each corresponding link to jump ahead:
- Introduction: How to Get Google Ads to Work for Your Plumbing Business
- How to Get More Plumbing Leads (Top 5 Strategies)
- Making Your Plumbing Business Google Ads More Effective
- Creating Effective Google Ads Landing Pages for Plumbing
- Boosting Your Plumbing Business on Google Ads
- Conclusion
If you are looking for help with Google Ads for your plumbing business, contact Profitworks.
1) Introduction: How to Get Google Ads to Work for Your Plumbing Business
Source: Thos R. Birnie & Sons
Google Ads can be a powerful way to drive traffic to your plumbing business, helping you reach potential clients exactly when they need services like yours. However, creating effective Google Ads requires a thoughtful approach to setup and targeting. Here, we’ll cover the essential steps to get your Google Ads working efficiently and consistently for lead generation.
Key Steps to Getting Started
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Setting Up Targeted Campaigns Begin by creating campaigns that target your specific service area and the types of plumbing services your business offers. Use location-based targeting to ensure your ads are shown to people within your service area. For instance, a plumber in Toronto would set a radius around the city to reach customers looking for “plumbers near me” or “emergency plumbing services” in that area.
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Choosing the Right Keyword Match Types Keyword match types are critical in determining who sees your ad. For a plumbing business, broad match, phrase match, and exact match keywords each have their advantages:
- Exact Match: Shows your ad for searches that closely match your keywords (e.g., “emergency plumber Toronto”).
- Phrase Match: Target phrases that include your keywords, allowing some flexibility (e.g., “best plumber in Toronto”).
- Broad Match: Casts a wider net, showing ads for searches that include any related terms. However, this can sometimes attract irrelevant clicks, so it should be used with caution.
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Using Negative Keywords to Reduce Irrelevant Clicks Negative keywords help filter out irrelevant traffic by excluding terms that don’t apply to your services. For instance, if your plumbing business does not provide DIY plumbing advice, adding keywords like “DIY” or “plumbing courses” as negative keywords will prevent your ad from appearing in those searches. This reduces unnecessary clicks and ensures your ad budget is focused on potential customers.
For targeted services, such as emergency plumbing, ensure your ads link directly to specific service pages to help convert visitors quickly. Here’s an example link for emergency services: Emergency Drain Unblocking.
2) How to Get More Plumbing Leads (Top 5 Strategies)
For plumbing businesses, generating leads through Google Ads means capturing the attention of potential customers quickly and efficiently. Here are five top strategies that can help you reach the right audience and maximize conversions.
1. Focus on Local Keywords
Targeting local, high-intent keywords is essential for attracting potential customers within your service area. Phrases like “emergency plumber Toronto” or “drain unblocking near me” cater to users who need immediate assistance. Using these terms in your ad copy and targeting settings ensures your ads reach people actively searching for plumbing services close to them.
2. Use Call Extensions
Call extensions are a must for plumbing businesses, especially as many people search for plumbers from mobile devices. With call extensions, you add a phone number to your ad, making it easy for mobile users to contact you directly from the search results. This simplifies the customer journey and leads to more direct calls and faster conversions.
3. Optimize for Emergency Searches
Plumbing is often an urgent service, so your ads should reflect this. Include keywords like “24-hour plumber” or “emergency drain service” to reach people needing immediate help. Additionally, emphasizing emergency services in your ad copy helps your ad stand out to users in urgent situations, improving click-through rates and conversion potential.
4. Use Retargeting Ads
Retargeting allows you to reach visitors who previously clicked on your ad but didn’t book your services. By creating ads that “follow” users who visited your site or specific service pages, you can stay top-of-mind for customers who may still need a plumber. Retargeting campaigns can be particularly effective for customers who initially explored options but are ready to make a decision now.
5. Experiment with Ad Copy
Stand out by emphasizing your unique selling points. Highlight key benefits like “no call-out fee,” “fast response,” or “same-day service.” Experiment with different variations to see what resonates most with your target audience. Additionally, using dynamic ad copy that aligns with the specific services customers are searching for—such as drain unblocking or leak repair—improves relevance and ad performance.
3) Making Your Plumbing Business Google Ads More Effective
To make your Google Ads work as effectively as possible for your plumbing business, it’s essential to continuously refine and optimize your ads. Over time, these adjustments can lead to higher click-through rates, improved ad relevance, and ultimately, more leads. Here are three best practices to keep your ads performing at their best.
1. Regular A/B Testing
One of the most effective ways to improve ad performance is through A/B testing, or “split testing.” By testing different headlines, descriptions, and calls-to-action (CTA) elements, you can determine what resonates best with your audience. For example, you might test different CTAs, such as “Call Now for Fast Service” vs. “Book an Appointment Today,” to see which version drives more clicks. Regularly updating and testing ad elements can help you uncover high-performing variations that better capture customer attention.
2. Adjusting Bids Based on Performance
Maximize your budget by focusing on keywords that consistently deliver results. Google Ads allows you to adjust bids on keywords based on performance, helping you prioritize high-converting terms. For instance, if keywords like “emergency plumber” or “pipe repair” are driving quality leads, consider increasing the bids on these terms to increase visibility and ad rank. This targeted bidding approach can help you reach more relevant customers while controlling costs.
3. Quality Score Optimization
Google Ads uses a Quality Score to determine how relevant and effective your ads are. A higher Quality Score can improve your ad placement and lower your costs. To optimize your Quality Score:
- Enhance Ad Relevance: Ensure your keywords align closely with the services you offer.
- Improve Landing Page Experience: Make sure users are directed to a relevant, user-friendly page that addresses their needs.
- Boost Click-Through Rate (CTR): Use clear, engaging ad copy that encourages users to click on your ad.
By optimizing these elements, your ads become more attractive to Google’s algorithm and to potential customers, resulting in better performance and cost savings.
4) Creating Effective Google Ads Landing Pages for Plumbing
Source: Pryde Group
An effective landing page is crucial for converting clicks from your Google Ads into leads for your plumbing business. When users click on your ad, they should be taken to a page that provides exactly the information they’re looking for, with clear calls to action (CTAs) that encourage them to take the next step. Here’s a breakdown of the essential elements for creating a high-converting landing page.
Key Elements for a Plumbing Landing Page
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Headline The headline should immediately grab attention and match the ad copy and keywords. For example, if your ad focuses on “24/7 Emergency Plumbing Services,” the landing page headline should reiterate that to reinforce relevance and reassure visitors that they’re in the right place.
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Clear CTA A strong, clear CTA at the top of the page encourages immediate action. Use phrasing that emphasizes a benefit, such as “Get 10% Off Your First Service” or “Call Now for Fast Response.” Including the CTA in a prominent position makes it easy for users to engage right away.
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Services Listed Clearly outline your primary services to provide quick information for users looking for a specific type of help. For plumbing businesses, it’s crucial to include any emergency options, as these are often high-priority searches. List services like “emergency drain unblocking,” “leak repair,” or “pipe installation” to help visitors identify what they need at a glance.
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Contact Information Make it easy for visitors to get in touch by placing your contact information prominently. Include a visible phone number, an email address, and even a contact form if possible. Consider a sticky contact bar that stays at the top or bottom of the page as users scroll, making contact options accessible at all times.
To guide users smoothly through your site, use these anchor links to direct them to specific services:
- Anchor to Emergency Drain Service: Link to your emergency plumbing service page here: Emergency Drain Unblocking Service.
- General Service Link: Link back to your main site for general information: https://prydegroupcorp.com/.
5) Boosting Your Plumbing Business on Google Ads
To make your Google Ads as effective as possible for your plumbing business, using advanced features and strategies can significantly boost visibility and attract higher-quality leads. Here are some ways to increase ad performance and connect with more local customers.
Strategies for Better Results
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Use Location Extensions Location extensions allow you to display your business address in your ads, making it easier for people nearby to find you. This feature is especially helpful for plumbing businesses, as many users look for local, readily available services. By adding your location, you’re improving visibility for people searching in your area and increasing the likelihood of generating local leads.
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Leverage Customer Reviews Customer reviews can be powerful social proof, and displaying Google My Business reviews directly in your ads adds credibility and appeal. Featuring positive reviews can help build trust quickly, especially for potential customers needing urgent plumbing services who may not have time to compare options. Reviews can reassure them of your professionalism and quality of service, increasing the chance they’ll choose your business.
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Utilize Audience Targeting With audience targeting, you can retarget users based on demographics, location, and past interactions with your website. For example, by retargeting past visitors who browsed your site but didn’t book, you can reach users who might still need plumbing services. Audience targeting allows you to tailor your ad content specifically for people likely to engage, improving overall ad efficiency and lead quality.
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Seasonal Promotions Running seasonal ads is a great way to increase conversions by offering timely services. For instance, you could promote discounts on winter-proofing plumbing services or run specials for holiday availability. Seasonal promotions make your ads stand out and show customers that you’re proactive about addressing their timely needs, which can be a deciding factor for many.
6) Conclusion
Strategic use of Google Ads can be a powerful driver of high-quality leads, enhanced visibility, and increased conversion rates for plumbing businesses. By targeting local keywords, refining ad copy, and creating optimized landing pages, plumbing businesses can attract the right audience precisely when they need urgent or essential services.
Implementing strategies like location extensions, retargeting, customer reviews, and seasonal promotions helps you connect with customers more effectively, building trust and improving ad performance. However, the key to sustained success lies in regular optimization. By consistently testing, adjusting bids, and refining audience targeting, you can ensure that your Google Ads stay relevant and competitive. With a well-maintained campaign, your plumbing business can continue to grow, reaching more local customers and standing out in a competitive market.