Details: Marketing Strategy

Digital Marketing Strategies - 6 Effective Strategies For Any Business

Digital marketing’s popularity has skyrocketed over the years. Nowadays, large companies are looking to invest millions of dollars to get their brand across the internet by using different digital marketing strategies.

If you want to delve into this rabbit hole, you have to find a strategy that fits your business for your brand to take off on the internet. This way, your digital marketing campaign will be highly successful, allowing you to see its result in your sales.

To do so, you must take full advantage of the 6 effective digital marketing strategies we are about to present to you. Click on each corresponding link to jump ahead to that section.

Email Marketing
Search Engine Optimization (SEO)
Social Media Marketing
Video Marketing
Influencer Marketing
PPC Advertising

If you are interested in beginning or building upon your digital marketing campaign but you are not sure how to utilize these strategies, contact us! We are more than happy to help.

1. Email Marketing

Email marketing is great for building relationships and it is cost-effective!

Email marketing is a digital marketing strategy that involves sending targeted and personalized emails to a group of individuals with the goal of engaging, nurturing, and converting them into customers. It's a powerful tool that businesses use to communicate directly with their audience, build relationships, and drive sales or other desired actions.

Furthermore, email marketing revolves around the idea of utilizing email to establish and maintain connections with potential and existing customers. This involves sending a series of well-crafted emails that are tailored to the recipient's preferences, behaviours, and interactions with the business. These emails can contain various types of content, such as promotional offers, product recommendations, educational content, company news, event invitations, and more.

Benefits of Email Marketing

Email marketing offers numerous benefits to businesses of all sizes and industries:

Direct Communication: Email provides a direct line of communication between a business and its audience. Messages land directly in the recipient's inbox, allowing for personalized and timely interactions.
Personalization: Businesses can segment their email list based on factors like demographics, purchase history, and browsing behaviour. This enables personalized content delivery that resonates with each recipient, increasing the chances of engagement.
Relationship Building: Regularly sending valuable and relevant content fosters a sense of trust and loyalty among subscribers. This can lead to stronger customer relationships and increased customer lifetime value.
Cost-Effective: Email marketing is relatively cost-effective compared to other marketing channels. Businesses can reach a large number of people without significant expenses, making it suitable for businesses with limited budgets.
High ROI: Due to its targeted nature and low costs, email marketing often boasts a high return on investment (ROI). Well-executed email campaigns can drive substantial revenue for businesses.
Conversions and Sales: Email marketing is an effective tool for converting leads into customers and encouraging repeat purchases. Businesses can send tailored offers, discounts, and product recommendations to drive sales
Analytics and Insights: Email marketing platforms provide analytics that allow businesses to track the performance of their campaigns. Metrics such as open rates, click-through rates, and conversion rates provide valuable insights for refining strategies.
Automation: Many email marketing platforms offer automation features, allowing businesses to set up automated email sequences based on triggers like sign-ups, purchases, or specific actions. This saves time and ensures consistent communication.
Brand Awareness: Regular emails keep your brand in front of your audience, increasing brand recall and awareness over time.
Control and Ownership: Unlike social media platforms, where changes in algorithms can impact visibility, businesses have more control over their email lists and message delivery.

Building Good Email Lists

While email marketing can be highly rewarding, building a quality email list takes time and effort. It's important to gather permission-based email addresses from individuals genuinely interested in your offerings. Utilize sign-up forms on your website, offer incentives like discounts or free resources, and ensure clear communication about what subscribers can expect.

In conclusion, email marketing is a versatile and powerful strategy that enables businesses to directly engage with their audience, build relationships, and drive desired actions. Its ability to provide personalized content, nurture leads, and yield impressive ROI makes it a fundamental tool in the digital marketing toolbox for businesses of all types and sizes.

Key Statistic:

“77% of marketers have seen an increase in email engagement over the last 12 months.”

2. Search Engine Optimization (SEO)

SEO can benefit your business in a lot of different ways.

Search engine optimization, commonly known as SEO, is a strategic approach to improve the visibility and ranking of your website on search engines such as Google, Bing, YouTube, and more. The primary goal of SEO is to enhance your website's organic (unpaid) search engine rankings for specific keywords and phrases related to your business, products, or services. Also, learn how to boost conversion rates with Shopify SEO.

Benefits of SEO for Businesses:

Increased Organic Traffic: When your website ranks higher in search engine results pages (SERPs), it attracts more organic traffic. This is crucial because users often trust and click on results that appear at the top of the search results, leading to more visits to your site.
Enhanced Visibility and Brand Awareness: Higher search engine rankings result in increased visibility for your business. Users are more likely to remember and trust brands that appear in top search results, contributing to improved brand awareness.
Credibility and Trust: Websites that rank higher in search engines are often perceived as more credible and trustworthy by users. Achieving a prominent position in search results can boost your business's reputation and authority in your industry.
Targeted Audience Reach: SEO allows you to optimize your content for specific keywords and phrases that your target audience is actively searching for. This means your website will be more visible to users who are already interested in products or services like yours.
Cost-Effectiveness: Compared to paid advertising, SEO offers a cost-effective way to drive traffic to your website. While SEO efforts require initial investment in terms of time and resources, the long-term benefits often outweigh the costs.
Long-Term Results: Properly executed SEO strategies can lead to sustainable results over time. Unlike some other forms of digital marketing that might provide short-term bursts of traffic, SEO efforts can continue to deliver traffic and results in the long run.
Better User Experience: SEO involves optimizing various aspects of your website, including its structure, load times, and mobile responsiveness. These optimizations not only improve search engine rankings but also create a better user experience, which can lead to increased engagement and conversions.
Insight into Customer Behaviour: SEO analytics provide valuable insights into user behaviour, such as the keywords they use to find your website, the pages they visit, and how long they stay. This data can help you refine your marketing strategies and tailor your content to better meet customer needs.
Competitive Advantage: Staying ahead of your competitors in search engine rankings can give you a competitive edge. Users are more likely to click on higher-ranking results, which can translate into more leads and customers for your business.
Local Search visibility: For businesses with a physical presence, local SEO helps you appear in local search results when users search for products or services in their vicinity, making it easier for potential customers to find you.

In conclusion, search engine optimization (SEO) is a pivotal digital marketing strategy that aims to improve your website's visibility, credibility, and organic traffic by optimizing it for search engines. Its ability to attract targeted audiences, enhance brand reputation, and offer a cost-effective approach makes SEO an indispensable tool for businesses looking to succeed in the online landscape.

Key Statistic:

“92.96% of global traffic comes from Google Search, Google Images, and Google apps."

3. Social Media Marketing

Here is an example of social media marketing on Facebook.

In today's digital age, simply having a website isn't sufficient for maximizing your business's online reach. Building a strong online presence through social media marketing has become a vital component of a comprehensive digital marketing strategy. Social media platforms like Facebook, Twitter, Instagram, and others offer unique opportunities for businesses to connect with their target audience and foster meaningful interactions.

Benefits of Social Media Marketing for Businesses:

Wide Audience Reach: Social media platforms boast billions of active users, providing a vast and diverse audience for your business to connect with. This level of exposure allows you to reach potential customers on a global scale.
Targeted Marketing: Social media platforms provide robust targeting options that enable you to narrow down your audience based on demographics, interests, behaviours, and more. This precision targeting ensures your content reaches the right people, increasing the likelihood of engagement and conversions.
Brand Awareness and Recognition: Establishing a presence on social media allows you to showcase your brand's personality, values, and offerings. Consistent and engaging content helps in building brand recognition and boosting awareness among users.
Direct Engagement with Audience: Social media platforms facilitate direct interaction between businesses and their followers. You can respond to comments, answer questions, address concerns, and engage in meaningful conversations, fostering a sense of community around your brand.
Content Distribution: Social media provides a platform for distributing a variety of content formats, including text, images, videos, and live streams. This versatility allows you to present your products or services in creative and engaging ways.
Cost-Effective Advertising: Social media advertising offers cost-effective options to promote your business. You can set budgets, target specific demographics, and track performance metrics to ensure you're getting a solid return on investment.
Improved Customer Insights: Social media analytics provide insights into user behaviours, engagement patterns, and preferences. This data can help you refine your marketing strategies, tailor your content, and better understand your audience.
Customer Loyalty and Advocacy: Regular interactions and personalized engagement on social media can help foster a loyal customer base. Satisfied customers are more likely to become brand advocates, spreading positive word-of-mouth and recommending your products or services to others.
Real-Time Communication: Social media enables real-time communication with your audience. You can announce promotions, share updates, and participate in trending discussions, ensuring your brand remains relevant and connected.
Feedback and Improvement: Through social media, you can gather feedback from your audience about your products, services, and overall customer experience. This feedback loop aids in making improvements and enhancing customer satisfaction.

In conclusion, building an online presence through social media marketing is a powerful way for businesses to connect with their audience, boost brand recognition, drive engagement, and ultimately achieve business goals. The ability to reach a vast audience, tailor your messaging, and foster direct interactions makes social media marketing an integral part of modern digital marketing strategies.

Key Statistic:

“The amount of time internet users spend on social media is now higher than ever - 151 minutes per day”

4. Video Marketing

Video marketing is a digital marketing tool you should be using.

If you possess video editing skills, you're in a prime position to leverage the power of video marketing. YouTube, as a leading video distribution platform, has held its position on the internet for an extended period. This presents an exciting opportunity for businesses to use YouTube as a dynamic advertising tool by creating informative and promotional videos.

Benefits of Video Marketing on Platforms Like YouTube for Businesses:

Broad Reach and Visibility: YouTube's massive user base offers your business an extensive audience reach. Videos have the potential to go viral, rapidly increasing your visibility and brand exposure.
Visual Engagement: Videos are inherently engaging due to their visual and auditory elements. They can effectively capture and hold viewers' attention, making it easier to convey your message and showcase your products or services.
Informative Content: Through videos, you can provide in-depth information about your products, services, or industry. Tutorials, how-to guides, product demonstrations, and educational content can establish your brand as an authority and resource.
Brand Storytelling: Videos provide a platform for telling your brand's story in a compelling way. Sharing your journey, values, and mission can resonate with viewers on a deeper level and foster emotional connections.
Product Promotion: Videos allow you to showcase your products in action, highlighting their features and benefits. This immersive experience can influence purchasing decisions and boost sales.
Call to Action (CTA): Videos can include clear calls to action, directing viewers to take specific actions such as subscribing, visiting your website, making a purchase, or contacting your business.
Analytics and Insights: YouTube provides robust analytics that offer insights into viewers' behaviour, engagement rates, and demographics. This data helps refine your video marketing strategy for better results.
Accessibility: Videos can be easily accessed and viewed across various devices, including smartphones, tablets, and computers, enhancing your content's accessibility.
Interactive Features: YouTube's interactive features, such as comments, likes, and shares, foster engagement and allow direct interaction with viewers.
Live Streaming: YouTube Live allows you to interact with your audience in real-time. Hosting live Q&A sessions, product launches, or behind-the-scenes glimpses can create a sense of community and excitement.

In conclusion, video marketing on platforms like YouTube presents a dynamic and engaging way for businesses to connect with their audience, convey their brand message, and achieve marketing goals. The visual impact, storytelling potential, and interactive nature of videos make them a valuable tool for enhancing brand visibility, building relationships, and driving conversions.

Key Statistic:

“In 2023, online video is expected to account for 82.5% of all web traffic, making it the most popular type of content over the internet”

5. Influencer Marketing

Influencer marketing is a great way to build brand awareness.

In the ever-evolving landscape of social media, a notable trend has emerged: the rise of influencers. These social media personalities have garnered substantial followings and influence within specific niches. Leveraging influencer marketing involves collaborating with these influencers to promote your products or services to their engaged audiences.

Benefits of Influencer Marketing for Businesses:

Targeted Audience Reach: Influencers have built their followings around specific niches or interests. By choosing influencers relevant to your industry, you can reach a highly targeted audience that is genuinely interested in your offerings.
Trusted Recommendations: Influencers have established trust with their followers through authentic interactions and consistent content. When they endorse your product, it carries more weight and credibility compared to traditional advertisements.
Enhanced Brand Awareness: Influencer partnerships introduce your brand to new audiences. This increased visibility helps raise awareness and recognition, particularly among demographics you may not have reached through other marketing efforts.
Authenticity and Reliability: Influencers often engage with their followers on a personal level, making their endorsements feel like recommendations from a friend. This authenticity and relatability resonate with audiences, leading to higher engagement.
Creative Content Creation: Influencers are skilled content creators. They can develop creative, engaging content that showcases your product in a way that resonates with their audience and aligns with their personal style.
Social Proof and Validation: When an influencer promotes your product, it serves as social proof that your offerings are worth considering. This validation can sway potential customers toward making a purchase.
Diverse Platforms and Formats: Influencer marketing can span various social media platforms, such as Instagram, YouTube, TikTok, and more. This allows you to tap into audiences across different channels.
Access to Niche Communities: Influencers often have dedicated communities centred around shared interests. Partnering with influencers allows you to engage with these niche communities effectively.
Cost-Effective Reach: Influencer marketing can provide a cost-effective alternative to traditional advertising, especially when considering the potential engagement and reach within the influencer's fan base.
Measurable ROI: Many influencer collaborations provide measurable results through engagement metrics, click-through rates, and sales generated directly from the influencer's promotion.

In conclusion, influencer marketing has become a prominent strategy in the digital age, offering businesses the chance to connect with engaged audiences through trusted voices. The ability to tap into targeted audiences, benefit from authentic endorsements, and utilize creative content makes influencer marketing a valuable tool for enhancing brand exposure, building trust, and driving conversions.

Key Statistic:

“17% of marketers plan to invest in influencer marketing for the first time in 2023”

6. PPC Advertising

Are you interested in PPC advertising? If so, contact the marketing experts at Relevantly.

Pay-Per-Click (PPC) advertising is a digital marketing approach that allows businesses to display their ads on various online platforms, and they only pay when users click on these ads. This method provides an efficient way to reach a targeted audience and achieve specific marketing goals.

Benefits of PPC Advertising for Businesses:

Targeted Audience Reach: PPC advertising enables precise audience targeting based on factors such as demographics, location, interests, and search intent. This ensures your ads are shown to users most likely to be interested in your offerings.
Cost Control: With PPC advertising, you have control over your budget. You set a maximum bid for each click, and you only pay when someone clicks on your ad. This cost-effective approach allows you to allocate your budget strategically.
Immediate Visibility: PPC campaigns can generate immediate visibility for your brand. Once your campaign is set up and approved, your ads can start appearing in search results or on websites almost instantly.
Flexible Campaigns: You can tailor your PPC campaigns to specific goals, such as driving website traffic, generating leads, or increasing sales. This flexibility allows you to align your campaigns with your business objectives.
Measurable Results: PPC platforms provide detailed analytics and performance metrics. You can track clicks, impressions, conversion rates, and other key metrics, allowing you to measure the effectiveness of your campaigns.
Enhanced Brand Exposure: PPC advertising ensures that your brand is prominently displayed at the top of search results and on relevant websites. This increased exposure can boost brand recognition and awareness.
Geo-Targeting: PPC campaigns can be geo-targeted, allowing you to focus on specific geographic areas. This is particularly useful for businesses with a local or regional presence.
A/B Testing: PPC platforms often allow A/B testing, where you can create different ad variations and test which performs better. This data-driven approach helps optimize your campaigns for better results.
Re-marketing Opportunities: PPC platforms offer re-marketing options, allowing you to target users who have previously visited your website. This helps re-engage potential customers and increase conversion rates.
Ad Customization: PPC ads can be customized with ad extensions, callouts, and other elements to provide additional information to users and encourage clicks.

In conclusion, Pay-Per-Click (PPC) advertising offers businesses a highly targeted, measurable, and cost-effective approach to online marketing. Its ability to deliver immediate visibility, trackable results, and tailored campaigns makes PPC a valuable tool for enhancing brand exposure, driving website traffic, and achieving various marketing objectives.

Key Statistic:

“75% of people say that paid ads make it easier to find what they need”

Final Words

Advertising online is difficult. It may not seem like it given how interconnected everything seems online. However, there are tons of testimonials out there claiming how marketing is expending money from every single pore without tangible results.

Digital marketing can be very frustrating and costly, especially for small businesses. But there are also a ton of small businesses out there that are making a killing out of their digital marketing efforts.

That said, if you’re looking to be successful in digital marketing, you should first consider knowing the different methods of digital marketing. Hence, we have presented you with the most common digital marketing strategies you should know about.