The heart of your business success lies in its marketing. Why do businesses need marketing? According to Oxford Dictionaries, marketing is the action or business of promoting and selling products or services, including market research and advertising.You need marketing because, without it, your business may offer the best products or services out there, but none of your potential customers would even know. Good marketing helps customers understand why your product is better than the competition, helps you reach your target audience, boost your customer base, and ultimately boost your bottom line. If you are looking for full-service marketing for your small business, contact Profitworks today. 

What Is Marketing?

The term "marketing" is used to explain a lot of different activities, all associated with selling your company's products and services. Advertising is one of the most prominent marketing activities, but so are consumer research, product design, and search engine optimization. While all very different activities they are all striving toward the same goal — boosting the bottom line and meeting customers needs. One thing that is important to keep in mind, marketing is not sales. Sales are simply the result of good marketing. 

Strategic Marketing

Strategic marketing requires strategic planning. To start, you need to determine the need for your product through consumer research and by observing sales patterns of other similar goods. Secondly, your goods need to be modified to match the consumer wants and needs. If your product doesn’t meet a need that people want filled, it may not be as marketable as you think. Determining how to best reach your potential customers is also important. Your marketing expert will need to figure out how to reach those potential customers and how to persuade them that they need your product. Lastly, strategic marketing requires a well-planned campaign, with measurable results. 

Why Do Businesses Need Marketing?

Marketing is one of the most important things a business can do. Here are 6 key reasons marketing is so important for any business.

1. Marketing Informs

On a base level, marketing educates the customer or potential customer. You knowing your products is great, and needed, however, if your customer doesn’t understand what you’re selling then that information is pointless. Marketing informs.  In order to buy into something, customers need to have a good understanding of what it does and how it works. It has been said that marketing is the most effective way to communicate your value proposition to your customers in an interesting way. Informing customers is a form of marketing.

2. Marketing Sustains

Crowd Favourite made an interesting point in an article quite some time ago, saying that “Marketing is more like food than it is medicine.”  Marketing is not meant to be a quick fix for all of a company’s problems, marketing is meant to sustain a company’s presence. It’s something that businesses need to invest in, cultivate, and work at every day so that they can be sustained and have longevity. Marketing creates long-lasting customer relationships that help the business flourish and grow. 

3. Marketing Equalizes

Marketing evens the playing field. For small to medium-sized businesses, marketing can help even the playing field with big name competitors. With information age among us and the power of web presence and social media, small to medium-sized businesses do have the ability to compete with large retailers like never before. Some would even say, small to medium-sized businesses have an advantage, as they have the ability to build meaningful customer relationships, which every customer desires. Modern customers have been known to value experience over pricing. Effective marketing evens the playing field to make small businesses successful. 

4. Marketing Engages

Customer engagement is key for successful small to medium-sized businesses. It allows you to communicate your message and engage customers and potential customers through a number of mediums. Instead of having to get people to come to your store, as has been the case in years past, you can engage people over multiple platforms now through e-commerce, social media, and so on. Marketing gets and keeps customers engaged, beyond store hours. Marketing is about building a brand and then nurturing a customer relationship with that brand. 

5. Marketing Sells

The bottom line. What business owners care about most. Marketing sells your products or services. Without marketing, simply put, businesses wouldn’t exist, because no one would buy their products. If you have a good product but no marketing, how will people even know about the product? Businesses need to invite customers into a purchase by drawing them in through marketing. Sales are what your business needs to grow, flourish, and be sustainable. 

6. Marketing Grows

Marketing is key to ensuring the growth of your business. While maintaining and caring for current customers is always the target, marketing efforts allow you to expand on that and reach new customers. Little efforts go a long way when it comes to engaging potential customers. Marketing in many ways is like a security blanket for your business, ensuring that you keep going and keep growing. 

Without customers, your business wouldn’t survive. To attract customers you need to understand the value of marketing. People are unlikely to come to your business or buy from you if they don’t know the who, what, where, when, and why of your product.  Whether you are a small, medium, or even large business, you need marketing. 

Trust Profitworks

A team is defined as a group of people who come together to achieve a common goal. Our team's common goal is to make your company become the leader in your market. At Profitworks, we are a team of marketing specialists. Each member of our team specializes in one specific subset of marketing or search engine optimization, which enables them to gain a deep level of expertise within that singular focus area. Then when all of the team members, with their areas of expertise, are combined with each other, it results in an extremely skilled and knowledgeable team. Our highly trained staff bring a wealth of knowledge and experience in marketing and search engine optimization that is essential for success in today's market. Helping your business become the leader in your market is our goal at Profitworks, and knowing that we have been a part of making that happen brings each one of us great satisfaction.

"Profitworks is always measuring, communicating and improving. We couldn't have found a better company to partner with.” - Chris (Business Owner & Customer)