YouTube has over 1.9 billion monthly active logged-in users. With more than 1.9 billion users, YouTube is the second largest social media platform in the world, and YouTube ads are therefore something you should consider to help grow your business. YouTube stands as a primary platform for forwarding your proposals and presenting content to your potential audience.

Most business owners out there are well aware of all the glory of Facebook advertising, LinkedIn advertising, Google Ads and more. And yet, why not consider promoting your business on YouTube? Contact Profitworks today for help getting started!

The reality is you can really drive conversions with YouTube advertising. Not convinced? Here are some more reasons to try out YouTube advertising.

 

Why YouTube Ads Matter

YouTube has more volume than any other social media platform. As per the statistics, YouTube is the second largest search engine in this world and gets over 7 billion hours viewed per month - and the number will only increase. 

Low costs are another attractive benefit. With YouTube advertising, in some cases, you're only paying a few cents per view for the in-display or in-stream ads. That's just a great advantage for generating brand awareness. What's even better is that you're not required to pay for an ad view unless the viewer watches the ad for 30 seconds or finishes the ad, whichever comes first.

YouTube ads really lead to sales. YouTube ads can make sales for you at a cost-effective price and should therefore be part of your marketing plan.

YouTube boosts traffic to your website. A properly optimized YouTube video should include a link to your product or website, growing the potential that viewers will visit your product page or website to learn more about your services.

 

 

YouTube has more than 1 billion users.

 

Other statistics that you must know (via VideoNitch):

• Since 2014 the quality of people who watch YouTube a day increased by 40%.
• Since 2014 the amount of time people dedicated to watching videos on YouTube grows 60% each year.
• 80% of YouTube views take place outside of the United States.
• More than 70 countries have local versions of YouTube.
• YouTube is available in 76 languages which represents 95% of the Internet population.
• More than 1 billion videos are viewed on YouTube every day.
• 400 hours of video are uploaded to YouTube every single minute!

 

 

 

Types of YouTube Ads

YouTube ads are different from other SEO options and social media platforms like Facebook Ads or Google Ads because of the way an ad view is counted. On YouTube, you only pay for a view if the user watches the entire video or to the thirty-second mark. It doesn't matter how eye-feast your YouTube ad content is; without the right advertising strategy, it can be very difficult to get good results from your video campaigns. 

Since this platform is different from others, there are a lot of things to consider when starting a YouTube ad campaign. Let's take a good look at these powerful YouTube ad types:

 

Non-skippable In-stream ads

A non-skippable video can appear before, in the middle or after a video. Pre-video ads tend to be an obvious breakpoint, either someone will watch the complete ad and proceed to the video, or they won't. 

 

Pre-roll ads

Pre-roll ads can be placed before, during, or after the video and are non-skippable. These ads are restricted to 15-20 seconds in length. They can also appear as mid-roll ads that are placed in the middle of videos that exceed 10 minutes in length.

 

Skippable ads

Skippable ads are also formerly known as Trueview ads. They are the most common ad format on YouTube. These ads can be skippable or non-skippable and are customized to promote various content based on the viewer's data. 

They open up before, during or after a video and have an accompanying "Skip Ad" banner on the right-hand side. Since they can skip your video at any time they want, you have to have a unique and creative video that grabs and holds their attention, as well as informs them about your service/product/offer.

 

The minimum recommended ad length is 12 seconds, and the maximum ad time is up to 6 minutes.

 

One of the most significant things about Trueview ads is that you will have to only pay for them when people watch the ad for at least 30 seconds (or the duration if it's shorter than 30 seconds) or they have to interact with it (by clicking the CTA button on the screen).

 

Video discovery ads

They appear on the homepage of YouTube or the sidebar as related videos or a YouTube search result page. Since people can willingly click on them, they have no specific time limit. Even though they appear on the recommendation sidebar, they may not always correspond with what the viewer is searching for exactly, but most of the time, they will. 

 

Video discovery ads are formerly known as in-display ads.

 

In-stream ads 

They are the second type of Trueview ads and are placed prior to a video. If the video is longer than 20 seconds, then the viewer has the option to skip it.

Bumper ads

Bumper ads are the more sustainable version of non-skippable ads, and they last six seconds at most, so creating compelling ads in this format can be challenging. Your ad has to be extremely concise. Including too information in bumper ads will leave your viewers confused - it is better to focus on one single point.

They are presented prior to a YouTube video, and they are paid for on a cost-per-impression (CPM) basis, which means you will be charged per 1000 impressions. Exact pricing of bumper ads will vary based on their targeting niche and competitiveness. 

 

Additional Tips For YouTube Ads

If you like what you've learned so far, and are really considering a YouTube advertising campaign for your business, use these great tips for boosting your YouTube ad strategy. 

• First and foremost, make sure your ad captures the viewer's attention within 8 seconds. Keep it appealing and easy to understand.
• It's always better to take a look at how your competitors are utilizing this platform. Analyze videos that caught your attention and are persuasive in making a purchase.
• Stand out from other campaign themes and ideas. Be unique and be real.
• Always remember to optimize your landing pages.
• Be creative and experiment. Create different targeting groups and test to see works best for your business. 
• Make sure you have a clear view of different video advertising options that YouTube offers.

 

Summary

YouTube advertising is a yes-to-go way to get your video ads out in front of a consistent, engaged audience. Yes, making an awestruck video content takes more time and effort, but there are a lot of benefits and good reasons why most businesses are moving towards producing more video content for their ad strategy. 

YouTube is worth it. All you have to do is find the right ad strategy for your business through an experimental trial and error campaign and market research with YouTube ad formats!  

 

About the author: Keerthana is a social media Analyst at Techwyse. She is passionate about finding new trends in technology and making them into blogs. When she is not working for the clients, you can find her listening to her favourite music tracks.

 

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