Today we are going to be discussing electric vehicle digital marketing.
Having an effective online presence is important in today's electric vehicle market. The team at Profitworks has over 17 years of experience helping businesses from dozens of industries grow their revenue faster and we'd love to help yours too.
We'll give you some great tips that will help ensure that your electric vehicle business has an effective and ever-growing online presence.
image source: Self Drive Vehicle Hire and Pixabay
Learn how to make the most of your electric car digital marketing
Electric Vehicle Digital Marketing
Digital marketing can be one of the most effective tools you can use to market your electric vehicle. It can also give you the best returns on your investment. Here are some great tips that work to help you make the most of your digital marketing strategy.
Tip #1: Make Your Website Professional, Easy to Navigate and Full of Helpful Content
Having an effective website is a key component of electric vehicle digital marketing. In today's business world, you not only need to have a website in order to stay competitive, but your website needs to look professional and it needs to be incredibly user-friendly and easy to navigate. One of the first places that a potential electric vehicle buyer is going to look is online.
Today's consumers will want to research their purchase, especially if it is a big-ticket item like a vehicle prior to making a decision. In fact, 59% of people looking to buy a car will do online research ahead of time and they will spend 6 months on average doing their research before they decide to buy.
Your website needs to be full of helpful content that will educate your target audience about helpful topics such as the advantages of purchasing your electric vehicle, the options your offer and reviews for your vehicles.
Most people do online research before they purchase a vehicle
Tip #2: Develop an Easy-to-Follow Purchasing Process
One way you can set your electric vehicle business apart from traditional automobile sales is by simplifying your purchasing process. Consumers who are purchasing an electric vehicle are already looking for something out of the normal and so having a product as well as a purchasing method that is different from the norm makes sense.
Tesla is a great example of a company that has used this strategy to its advantage. When you are purchasing a Tesla, you don't have to deal with a lengthy buying process that involves in-person negotiating and back-and-forth haggling. You can simply go online to make your purchase. Take a critical look at your website and evaluate how efficient and user-friendly it is.
Electric Vehicle Digital Marketing: Learn from Tesla and make your purchasing process easy
Tip #3: Make Your Website Mobile-Friendly
More and more people are using mobile devices. In fact, more than 50% of all internet traffic is done on mobile devices, so you want to make sure that your website is mobile-friendly. Here are a few ways that you can do that:
- Make your website is responsive, meaning it will adjust to fit and look good on the various screen sizes
- Make sure that it loads fast
- Don't use text-blocking ads and pop-ups
- Keep your design clean and uncluttered
- Use large fonts
- Make sure that your call-to-action buttons are large enough to be seen on a mobile device
Electric Vehicle Digital Marketing: Make your site mobile-friendly
Tip #4: Get Your Website Search Engine Optimized
In addition to being easy-to-use, your website should be search engine optimized. Search engine optimization, or SEO, is a process that makes your website more attractive to search engines like Google and Bing and causes them to rank it higher. With SEO, you produce a lot of high-quality content and employ SEO techniques on your pages to help them "organically" move up in the rankings.
This is very important because most people will click on one of the first results that come up in a Google search. Therefore, you want to make sure that your electric vehicle appears in one of the top positions so it doesn't get lost in the sea of all of the other vehicles competing for your customers' attention.
Electric vehicle digital marketing SEO can help your website rank higher in search results
Tip #5: Make the Most of Multiple Online Channels
Social media can have a huge impact on your electric vehicle sales if you use it to its full potential. You should use a wide variety of online channels including:
- YouTube
- TikTok
You want to build a strong community of loyal followers who are committed to the same goals and mission as your company. You should try and focus your efforts not only on selling vehicles but also on issues that will resonate with your target audience such as renewable energy and limiting your carbon footprint.
Videos are especially effective in digital marketing. Make sure they are short, professional and capture your audience's attention quickly. You could produce videos about hot topics like "how to live off the grid" or "renewable energy sources". Topics like these will help to establish your brand as an authority on environmental concerns which will help build credibility with your target market.
Managing your social media accounts can be time-consuming, but doing it properly can really pay off. Some businesses will hire another company that specializes in social media marketing, such as Relevantly, to manage their accounts for them.
Market your electric vehicle on different online channels
Tip #6: Use Email Marketing
Email marketing is one of the lowest-cost forms of digital marketing available as it requires very little money to get started and to keep it going. You can reach a huge audience for just a few cents per recipient. Email marketing has a much better return on your investment than other more costly marketing tactics such as print, TV and direct mailings.
If you don't have an existing email list or you would want to grow your list, you can use the following effective tactics:
E-book Downloads:
Offer a free e-book download on your website in exchange for your visitor's email address. The e-book should be about a topic that would be interesting to your potential buyers such as "How to maintain an electric vehicle" or "How to reduce your carbon footprint." Just having an e-book itself will resonate with your target market as they are much more eco-friendly than paper books.
Free Calculators:
Another way that you can collect email addresses is by offering a free calculator on your site. The calculator could do something helpful such as determining how much an electric vehicle can decrease your carbon footprint compared to a gas vehicle. Visitors simply enter their name and email address in order to access the calculator.
Looking for Help with Your Electric Vehicle Digital Marketing? Talk to Profitworks
If you would like help implementing your electric vehicle digital marketing strategy, let's talk. Profitworks Small Business Services provides digital marketing solutions including website design, SEO, local SEO, email marketing, website traffic and conversion optimization services which increase the number of sales generated from your website.
The focus of our services is on increasing sales and providing a positive return on investment. To learn more about Profitworks click here and set up a time to discuss how we can help you grow your business online.
"My experience with Profitworks Marketing was very positive. They put together a very clear and strategic marketing plan. They helped me get more focused and come up with a solid plan that will take my business to the next level. Thank you!" - Krystle Marriott
