Marketing ROI by Marketing Method & Cost Per Impression

In this podcast I discuss the ROI we have seen over the past four years by marketing method for our own business and our clients. If after you listen to this information you want to have a discussion, we would be happy to talk, just send us an email or give us a call. In this podcast I review and explain the results, I list the 5 best marketing methods for ROI and also highlight the worst 5 marketing methods that you will want to avoid.

Return On Investment By Marketing Method


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Executive Summary

- Cross Selling, Customer Referrals, Direct Mail, Website Optimization and Networking To Generate Referrals have had the best return on profit per dollar spent in the last 4 years for our clients (Important: It was later discovered we had calculated these numbers incorrectly for the correct ROI by marketing method calculation go to or view the corrected chart below. We apologize for this error.)

- Bing Ads, SMS Marketing, Facebook Ads, Newspaper Ads and Google Adwords have had the lowest return on profit per dollar spent in the last 4 years for our clients

- Trade Shows, Networking Events and SMS Marketing are the top three most expensive marketing methods per impression

- Google Adwords, Facebook Ads and Bing Ads are the lowest cost per impression marketing methods


Sales & Marketing ROI Podcast: Episode 5 - Contains Incorrect Data

We apologize for this error. There was an error in the formula we used. As a result the metrics discussed in the podcast is inaccurate. 

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Marketing ROI By Marketing Method - Incorrect Information

 Market Method Profit Per Dollar Spent

Marketing ROI By Marketing Method - Corrected Information

 Market Method Profit Per Dollar Spent


Data was collected from 2010 to June 2014 across all of our clients and our own business. 

If you would like a copy of this chart in a PDF form, email us at sales at profitworks dot ca. 

Of intereting note is that social media is not effective at all for our clients. I think social media is often over hyped and in general not effective. Of all types of businesses it should be most effective for retail type businesses, yet as this report shows it is not even effective for most retail businesses. 

Source Link From Search Engine Watch


Cost Per Impression By Marketing Method

Click this link to listen to an analysis of this data. 

Cost Per Impression By Promotional Method

Data was collected from 2010 to June 2014 across all of our clients and our own business. 


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Profitworks Small Business Services provides website traffic and website conversion optimization services which increase the number of sales leads generated from a website. We focuses on actually tracking and reporting back to our clients on marketing program ROI for the activities we execute. To learn more about Profitworks click here. Connect with us on Google+ or if you are just interested in getting new customers for your B2B small businesses.  Feel free to click the "Send Me Free Sales Insights" button below to get free advice on how to gain new customers.

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