Today we are taking a look at transportation as a service digital marketing.
Having an effective online presence is important in today's transportation as a service market. The team at Profitworks has over 17 years of experience helping businesses from dozens of industries grow their revenue faster and we'd love to help yours too.
We'll give you a detailed breakdown of the key steps that you need to take to ensure that your transportation as a service business has an effective and ever-growing online presence.
Transportation as a service digital marketing can help you grow your business
Transportation As A Service Digital Marketing
Transportation as a service, also known as mobility as a service, is a growing trend where people are moving away from personally owning a vehicle and opting to use service-based transportation instead. Because of this trend, there is a great opportunity for businesses that offer transportation as a service.
Here's how can you use digital marketing to support this type of business.
Step 1: Get a Website
If you want to use digital marketing to grow your transportation as a service company, the first thing you should do is get a website.
When someone is looking for transportation, the first place that they are going to check is online. If you don't have a website, then they are not going to find you.
You need a website in order for customers to find you
Step 2: Make your website mobile-friendly
Not only do you need a website, but you need to have one that is mobile-friendly. The vast majority of those looking online for transportation as a service will be doing so from their mobile device. In fact, more than 50% of all internet traffic is done on mobile devices, so you want to make sure that your website is mobile-friendly.
Here are a few ways that you can make sure your site loads well and looks good on all shapes and sizes of devices:
- Make your website responsive meaning it will adjust to fit and look good on the various screen sizes
- Make sure that it loads fast
- Don't use text-blocking ads and pop-ups
- Keep your design clean and uncluttered
- Use large fonts
- Make sure that your call-to-action buttons are large enough to be seen on a mobile device
You need to make your website mobile-friendly
Step 3: Increase your loading speeds
In addition to being mobile-friendly, your website needs to load fast. Usually, when someone is looking for a ride, they don't want to wait around for a site to load. If your website doesn't load within a few short seconds, your potential customers will be clicking onto your competitor's site.
Here are a few ways you can increase your loading speeds:
- Optimizing your images on a site such as Tiny JPEG
- Enabling file compression using software such as Gzip
- Reducing the number of redirects that you have
Step 4: Make your site easy to navigate
Your site also needs to be user-friendly and easy to navigate. Again, time is of the essence so your customers should be able to see how to contact you immediately.
You should include call-to-action buttons that are visible right away, this will ensure that the navigation on your site is very intuitive.
Your transportation as a service digital marketing strategy should include making your site easy to navigate
Step 5: Get your website search engine optimized
Next, you should have your website search engine optimized. Search engine optimization, also referred to as SEO, is an ongoing process that will make your website more attractive to search engines like Google and Bing and cause them to rank it higher.
With SEO, you produce lots of quality content and include specific SEO techniques in your content to help your pages move up "organically" in search engine rankings. This is very important because most people looking for transportation as a service will click on one of the first results that come up after a search.
You need to make sure that your transportation as a service business appears in one of those top positions. If someone needs a ride quickly, they aren't going to take the time to scroll through all the results that come up. They will likely choose one of the first ones that they see.
SEO is a transportation as a service digital marketing technique that will help passengers find your company
Step 6: Employ a local SEO strategy
In addition to using general SEO techniques to help your site rank higher, you should also employ a local SEO strategy. Someone looking for a ride will want to find a local company to pick them up. For example, they might use the search phrase "Uber pickup Waterloo" or "TaaS service near me".
You should research the types of local keywords that your local target customers are searching for and then create content that targets those keywords. In addition, make sure that you get your Google My Business account set up. This will also help you rank higher in local searches as Google will bump up local businesses according to the location of the person doing the search.
Step 7: Use paid advertising
If you want to branch out with your transportation as a service digital marketing, you can use paid advertising like Google Ads or Microsoft Advertising in conjunction with your SEO efforts. Paid ads show up both on the top and bottom of search results depending on how much you bid for your ads.
You pay a fee every time someone clicks on your ad. Using pay-per-click advertising will help to increase your exposure and expand your chances of someone seeing your ad and clicking on your website.
Paid advertising plus SEO is a good transportation as a service digital marketing combination
Step 8: Use social media
Your transportation as a service digital marketing strategy should also include a social media component. Using social media can help increase your exposure, build your credibility, and direct potential customers to your website. You can create Instagram, Facebook, and Tik Tok accounts as part of your transportation as a service digital marketing plan to connect with your target market.
Create fun videos that will catch people's attention such as:
- Videos showing customers enjoying a stress-free ride and interacting with one of your friendly drivers
- A funny video depicting someone with a flat tire struggling to change it while one of your customer's breezes by with no worries in one of your service vehicles.
- A cat using your service
Be creative and have fun with your promotions, but make sure that you are regularly adding new content to your social media accounts.
Managing your social media accounts can be time-consuming, but doing it properly can really pay off. Some businesses will hire another company that specializes in social media marketing, such as Relevantly, to manage their accounts for them.
Create fun videos as part of your transportation as a service digital marketing strategy
Want Help with Your Transportation as a Service Digital Marketing? Contact Profitworks
If you would like help with your transportation as a service digital marketing, let's chat. Profitworks Small Business Services provides digital marketing solutions including website design, SEO, local SEO, email marketing, website traffic and conversion optimization services which increase the number of sales generated from your website.
SEO can give you a great return on your investment
The focus of our services is on increasing sales and providing a positive return on investment. To learn more about Profitworks click here and set up a time to discuss how we can help you grow your business online.
"My experience with Profitworks Marketing was very positive. They put together a very clear and strategic marketing plan. They helped me get more focused and come up with a solid plan that will take my business to the next level. Thank you!" - Krystle Marriott
