Today we are going to take a look at some different examples of digital marketing branding packages.
Having an effective online presence is important in today's market. The team at Profitworks has over 17 years of experience helping businesses from dozens of industries increase revenue growth and we'd love to help yours too.
We'll talk about what digital marketing branding is and the different options you have for getting this type of service for your own business. So let's get started.
There are many ways to promote your brand - Learn how digital marketing branding packages could help - Source: Logos on Pinterest
What Are Digital Marketing Branding Packages?
Digital marketing branding is a long-term marketing strategy that focuses on building your brand by using digital strategy and planning. It brings together all of your business's strengths and creates an impression that will help to set you apart from your competition. Effective digital marketing branding will allow you to promote your brand over a wide variety of channels such as:
- Online advertisements
- Chat sites
- Social media platforms
- Search engine advertisements
There are different types of digital marketing branding packages that you can choose from.
Set Packages You Can Choose
The most common type of digital marketing branding packages available are set packages that have increasing price points. You will find that they start with a very basic package that includes minimal services for a very low price and as more services are added, the price increases. It is very similar to buying a bundled communications service for your home where you choose which combination of TV, Internet, and phone suits your needs and budget.
Here are some examples of set digital marketing branding packages and what each package would include:
Entry Level Package : $500 - $700 |
Mid-Range Package : $900 - $1,000 |
Top Package:$1,300 - $1,500 |
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Advantages: The set packages make it quite easy for you to compare different companies you are considering using. You can see their packages displayed on their websites, showing what features they offer and what price you would need to pay for that package.
Disadvantage: This type of approach to selling digital marketing branding packages tends to leave less room for flexibility and customization. You may end up paying for a service that comes with the package you chose, that you don't really need.
Flexible Digital Marketing Branding Packages
Flexible digital marketing branding packages allow for more customization with your branding services. A company that offers this type of branding service will usually meet with you to learn about your company, its goals, its culture, and target audience to determine what type of branding services will be the most suitable. They will then develop a digital marketing branding package that is customized to your particular company and budget.
For example, you may already have a logo that you are happy with so you don't require a new one, or you may have a logo that you only want slightly updated.
Here are some of the top services that could be included in a typical digital marketing branding package:
Style guides: A style guide is like a rulebook that includes all the specifications related to your brand including your vision, mission, core values, logo, typography, company voice, and principles. It is a great resource for anyone who is presenting your brand to your target audience including graphic designers, web developers, marketers, or your sales team.
Logo design: Your logo is a key component of your visual brand identity so it is almost always a part of any branding package.
Colour palette: Tied in with your logo is the choice of colours that you will use to represent your brand. It is best to have this professionally done as colour can have a significant influence on people's perception of your image.
Choosing the right colours to promote your image is difficult
Email templates: An email template will help you create email campaigns that are consistent with your brand image.
New website or website update: If you are updating your brand, then you will want to make sure that your website reflects those updates. For example, if you change your logo and colour scheme, your website should also have those changes to further promote your brand.
Packaging design: If you are selling a product that you package, then you will want to have packaging that is designed to match your branding.
Typography: Fonts may not be the most exciting thing to talk about, however, it is important to make sure that your typography is consistent over all of the digital channels that you use.
You need to keep your fonts consistent as well
Advantages: Your digital marketing branding package will only include the services you require and your services will be tailored to your company's particular needs and budget.
Disadvantages: You won't know the price upfront, however, the pricing that you do receive will better reflect the actual services that you need.
Want Help with Your Digital Marketing Branding? Contact Profitworks
If you would like help with your digital marketing branding, let's chat. Profitworks Small Business Services provides digital marketing solutions including branding, website design, SEO, local SEO, email marketing, and website traffic and conversion optimization services which increase the number of sales generated from your website. For instance you could get a return on your investment of $10.71 for every dollar you spend on SEO.
SEO can give you a great return on your investment
The focus of our services is on increasing sales and providing a positive return on investment. To learn more about Profitworks click here and set up a time to discuss how we can help you grow your business online.
Here's what one of our customers thinks of our services:
"My experience with Profitworks Marketing was very positive. They put together a very clear and strategic marketing plan. They helped me get more focused and come up with a solid plan that will take my business to the next level. Thank you!" - Krystle Marriott
