Boost Your Brand With Explainer Videos: The Ultimate Marketing Tool


Explainer videos are short, animated videos that explain a product, service, or idea. These videos provide a simple and engaging way to quickly communicate complex information or concepts.

Explainer videos typically run for 1-3 minutes in length. They use visual storytelling techniques like animation, motion graphics, illustrations, photos, and text to simply convey information and key messages. These easy-to-understand videos aim to solve a problem or describe how something works in a fun, memorable way that connects with viewers.

With budgets ranging from a few hundred to several thousand dollars, explainer videos provide an accessible marketing and communication tool for businesses and organizations of all sizes. The unique format allows complex stories to be told in a straightforward, visually compelling way.


Click each corresponding link to jump ahead:

  1. Why Explainer Videos are Effective
  2. Benefits of Explainer Videos
  3. Types of Explainer Videos
  4. Explainer Video Production Process
  5. Working with Explainer Video Companies
  6. Conclusion


For more information regarding Explainer videos, Contact Profitworks.



1) Why Explainer Videos are Effective


Why Explainer Videos Are Effective


Explainer videos have proven to be highly effective in conveying complex information succinctly and engagingly. Their visual and auditory elements work in tandem to captivate audiences, making them more memorable and easier to comprehend than text-heavy content. The combination of visuals, narration, and often concise animations simplifies intricate concepts, breaking them down into digestible segments. This format appeals to diverse learning styles, accommodating both visual and auditory learners.

Moreover, explainer videos are time-efficient, delivering key messages in a short timeframe. This is crucial in a fast-paced digital world where attention spans are limited. They also enhance brand communication by presenting information in a consistent and cohesive manner. The shareability of videos across various platforms amplifies their reach, making them a powerful tool for marketing and educational purposes. Ultimately, explainer videos bridge the gap between complexity and understanding, making them a valuable asset for businesses, educators, and communicators seeking effective and engaging ways to convey information.



2) Benefits of Explainer Videos

8 Reasons Why Businesses Need Animated Explainer Videos


Explainer videos offer several key benefits that make them an effective marketing and communication tool for businesses. Some of the most notable advantages of using explainer videos include:

  • More Engaging Than Text - Videos are inherently more engaging and attention-grabbing than text. Viewers are more likely to pay attention to and retain information from a short, catchy video versus reading paragraphs of text. Videos help convey ideas and messages in a more memorable way.
  • Convey Complex Ideas Simply - Explainer videos use animation, graphics, on-screen text, voiceovers, and other techniques to communicate complex topics and ideas in a simple, easy-to-understand manner. They break down complicated concepts into bite-sized pieces that are readily absorbed by viewers.
  • Boost Conversions and Sales - Studies show that including video on landing pages can increase conversions by over 80%. Explainer videos are a particularly effective type of video for conversions because they quickly communicate a company's value proposition and convince visitors to take action. The storytelling nature of explainer videos helps build trust and credibility.

By leveraging dynamic visuals and succinct messaging, explainer videos can capture attention, simplify complex ideas, and motivate desired actions from viewers. These unique benefits make explainer videos a worthwhile investment for many businesses looking to boost marketing results.



3) Types of Explainer Videos 

14 Explainer Video Styles for 2023 | by Yum Yum Videos


There are several common styles of explainer videos used by production companies:

Live Action

Live-action explainer video companies use real human actors and scenes. This gives a natural, relatable feel, especially for demonstrations, testimonials, and showing realistic emotions. However, live video can be more expensive to produce than animation.

2D Animation

2D or two-dimensional animation uses illustrated characters, objects, and scenes. This style is commonly used to explain concepts and processes in an engaging, illustrated format. 2D animation is often more affordable than 3D animation.

Whiteboard Animation

Whiteboard animation shows hand-drawn illustrations that come to life on a whiteboard background. This creative style works well for step-by-step explanations. It gives the feeling of being in a classroom with visual learning aids.

Motion Graphics

Motion graphics explainer videos use shapes, text, icons, and animated elements. This style works well for explaining concepts clearly, with bright, dynamic visuals. Motion graphics can combine illustrations, typography, photos, and video clips.



4) Explainer Video Production Process

Explainly: Video Production Process - Animated Explainer Video


The production of an effective explainer video involves several key steps:


The script forms the backbone of the video, shaping the story that will be told. Professional explainer video companies will work closely with clients to understand their core messaging and brand voice in order to craft a compelling script. The script should clearly explain the key ideas in a simple yet impactful way tailored to the target audience.


Once the script is approved, the next step is to create storyboards that visualize the script. Storyboards map out the sequence of scenes and graphics. They provide an outline of the visuals, motion design, and flow of the video. Storyboards are essential for aligning the client and creative team on the video storyline before full production begins.


Styleframes showcase the overall visual style, colours, typography, and potential animation of the explainer video. They help set design expectations and aesthetics before expensive production work begins. Explainer video companies will provide style frames for client feedback and approval.


The voiceover brings the script to life and keeps viewers engaged. The explainer video company will oversee auditions and casting of professional voice talent suited to the brand and script. The voice actor will record the final voiceover in a studio under the direction of the production team.


Animation can make an explainer video more memorable, compelling, and fun to watch. The motion design team animates the visuals following the storyboards and styleframes. 2D animation, 3D animation, kinetic typography, and infographics are commonly used within explainer videos.


An upbeat background music track can establish the video's mood and brand personality. Royalty-free music licenses are purchased by explainer video companies to find the right track for each video. Music helps punctuate the storytelling and often concludes the video.

Following this structured process allows explainer video companies to translate a client's messaging into a polished, visually dynamic video that effectively explains their product, service, or idea. The close collaboration through each production step results in an engaging, on-brand explainer video tailored to inform the target audience.



5) Working with Explainer Video Companies


Source: Clutch



When it comes to creating an explainer video, companies have two main options - developing it in-house or outsourcing it to an explainer video production company. Both approaches have their own pros and cons.

In-House vs Outsourcing

Developing explainer videos in-house allows for more control over the creative process and final product. However, it requires having the right in-house resources and expertise in scriptwriting, animation, videography, and more. For most companies, especially small or mid-sized ones, video production for commercials makes more financial and logistical sense.

Vetting and Selecting a Company

When selecting an explainer video company, it's important to vet them thoroughly first. Key factors to evaluate include portfolio, clientele, service offerings, reviews and testimonials, pricing transparency, project management and turnaround time.

Briefing Process

When starting a project, the explainer video company should lead a comprehensive creative brief to understand your brand, target audiences, goals, and vision for the video. 

Great explainer video companies will take all this into account when coming up with concepts and scripts. Expect multiple rounds of feedback until the vision is aligned on both sides. Maintain open communication throughout the entire explainer video production process for the best results.



6) Conclusion


Explainer videos are a powerful tool to communicate complex ideas and enhance understanding for any audience. As we've discussed, the key benefits of creating an explainer video include:

  • Simplifying complex topics or processes through visual storytelling. Explainer videos use animation, motion graphics, and visuals to break down complicated concepts in an easy-to-understand way.
  • Boosting engagement and retention of information. The visual medium combined with succinct narration leads to higher viewer engagement and improved memory recall compared to text alone.
  • Appealing to multiple learning styles. Visuals, audio narration, and minimal on-screen text allow explainer videos to reach visual, auditory, and kinesthetic learners effectively.
  • Versatility across platforms and devices. Explainer videos work great on websites, social media, email campaigns, presentations, trade shows, and more. They are optimized for viewing on any device.
  • Cost and time savings. Explainer videos deliver a lot of information succinctly versus other mediums. They are more affordable and quicker to produce compared to live video.
  • Measurable results. You can track video metrics like views, completion rates, clicks, and more to quantify the impact of your explainer video.

With all these benefits, it's no surprise that explainer videos have become a must-have communication tool for businesses and organizations. An effective explainer video distills complex information into an engaging, easy-to-understand format. Partnering with a professional explainer video company that specializes in producing high-quality, effective videos is key to maximizing your investment.


For more information on how Explainer Videos can boost your marketing, Contact Us.