Top 6 Powerful SEO Tips for Saas Companies

About the author:
Kas Szatylowicz is a social media manager and outreach coordinator at Nightwatch — a search visibility tool of the next generation. Check out Nightwatch blog and connect with her on LinkedIn or Twitter: @KasSzatylowicz

If you run an SaaS company, you’ll know how important getting customers are. When you employ SEO tactics, you become more visible. The essential bit is that, if you do SEO right, you become visible to the right people.

This is an important point to make because, at its heart, good SEO is all about putting ourselves in front of the right traffic on Google. If we end up on page 1 but we’re driving the wrong traffic, all that time, effort and cash we spent on our SEO efforts will all be for nothing. On the other hand, if you get it right, you could boost your lead generation by 97%. Now, who doesn’t want that?

In this article, we take a look at 6 powerful SEO tips that will boost your SaaS company’s visibility on Google.

Not sure if you can take on SEO internally? Our team of marketing experts at Profitworks can help! Contact us today to find out how we can develop your visibility in search engines while you focus on what you do best.

Understand User Intent 

For SaaS companies, user intent is massively important. Users might be searching for a product like yours, but why? Are they ready to buy, or are they looking for comparisons?

Once you understand what their intent is, you can start to create better content that hits the spot.

To understand user intent better, check your brand’s keywords on Google’s search results pages. What are the results like? What do the targeted words and phrases suggest about user intent? Are prospects ready to buy or are they looking for more information?

Take Care of The Technical SEO

Technical SEO refers to elements like a robots.txt file, your sitemap and your website’s page speed time. If you take care of all of this, you’re off to a good start with Google.

Page speed time is key because it impacts your user experience and your Google ranking. If your website takes too long to load, people will bail out. As a result, your bounce rate will take a hit and you’ll plummet down the SERPs.

To gain a better understanding of how long your website takes to load, you can use Google’s PageSpeed Insights tool.

If you haven’t yet created a sitemap yet, this is something you need to do as soon as possible. It’s really, and all you need to do is use the Google XML Sitemaps plugin. Once it’s created, use your Google Search Console to submit it. A sitemap is important for SEO because Google uses it to find and index your pages.

You also need to check your robot.txt files because these can restrict access to specific pages on your website without you even realizing it.

Build High Authority Links

Link-building is still alive and kicking in the world of SEO. It essentially involves you building relationships with authoritative, high-traffic websites in your niche who link out to you. The more authoritative websites do this, the higher your own page will rank because Google will see that you’re a website to be trusted.

The only reason an authoritative website will link out to you is if you produce valuable, rich content. In other words, if you offer something of value in return.

For a SaaS company, this means launching a blog.

“Does a SaaS company really need a blog?” you might be asking. Absolutely, and here are 21 examples of the best SaaS business blogs around today. A business blog allows you to engage and educate your audience with content, and it also provides the chance for acquiring more backlinks. There are plenty of link building strategies to choose from.

However, to really go on the offensive when it comes to link building, you’ll want to launch a guest blogging campaign. This is when you seek out relevant blogs in your niche, pitch them an idea for a blog, write the article, include a backlink to your website, and then wait for them to publish it on their page. This practice will help you rank better, and it will also expose your company to a new audience.

Once you’ve sought out some backlinks, make sure you monitor your links.

Optimize Your Page Titles, Meta Tags and Meta Descriptions

Page titles are a key SEO factor. Each post needs to have a unique title that includes its main keywords.

Meta descriptions, meanwhile, should also include your main keywords, as well as a compelling description of your page. The more compelling it is, the more encouraged an individual will be to click. Don’t just include your main keyword but include a secondary keyword, too. And if the page is appropriate, include a call-to-action to create a sense of urgency.

Keywords should also be used in your meta tags, too. If you use WordPress, you can use the All in One SEO Pack plugin to easily enter your page title, meta description, and meta tag before hitting “publish.”

Optimize Your Internal Linking

As well as building an arsenal of external links, you also need to work on your internal links, as these are important for site architecture. If your internal link game is weak, Google will find it hard to crawl your pages.

Basically, Google needs to know that your pages are internally linked, and internal linking helps. Simply add relevant anchor text to each internal link that makes it easy for Google to crawl your website and for users to find their way around without any hassle.

Content links are perhaps the simplest internal links to optimize. Each time you write a new piece of content, find a way of working in a link to another relevant and helpful piece of content on your website.

Improve Your Content Marketing

Does your service come with some pretty great features? That’s swell. But here’s the thing: People don’t really care as much about features as they do about benefits.

Your customers use SaaS products to help them solve problems. They want solutions. They want to know how your service is going to benefit them.

As such, your content marketing campaign needs to demonstrate how your service is going to help people. How will you boost efficiencies, reduce costs etc? Add relevant keywords to your content and improve your content so that people engage with your website, share your pages and ultimately help you to boost your rankings.

These are 6 powerful SEO tips for SaaS companies that will boost your position in the SERPs. Remember that SEO is an ongoing process, however, and that you will need to keep checking on your results and making the necessary adjustments. It’s also important that you perform a manual SEO audit at least 4 times a year, too.

Looking for support with getting your website seen on the web? Contact the experts at Profitworks today!