At Profitworks, we have the privilege of working with countless businesses in crafting and executing their search engine optimization strategies.
Before we start working with new clients though, many of the SEO questions that customers ask us are the same:
Will SEO really work for my business? How much should I be budgeting for SEO? Why not bypass SEO and move right to Google Ads?
If you find yourself asking the same kinds of questions, we understand! Launching an SEO strategy isn't always simple, which is why we're answering these questions for you.
If you're looking for a hands-on approach to your SEO strategy, we can help. Our team of marketing experts is here to help—our closed-loop SEO strategy is designed to help you see the traffic increases you're looking for and the sales you need to succeed. Contact us for SEO help today!
Frequently Asked SEO Questions
Ready to get started? Keep on reading for our responses to some of the most common questions in the world of SEO!
1. How long does it take to see SEO results?
Long story short, when it comes to how long it will take for SEO to work for you, the answer is that it depends. It usually takes 3-6 months for search engine optimization efforts to show up in Google rankings. Although this is quite typical, it doesn't guarantee that your page will rank well during this time frame. In fact, it can take actually take a year or longer to see your content in the top 10 positions on Google.
The pages that do rank in the top 10 of Google results within 3-6 months of SEO work aren't just "lucky". It's the pages that have demonstrated a strong understanding of SEO and have done the work it takes to get there!
2. How much does SEO cost?
The cost of your SEO will depend on a number of factors, including whether it's done in-house or outsourced, project-based or ongoing, monthly or hourly... and the list goes on.
Although some business owners may think it's more affordable to handle all SEO initiatives in-house, this is often not the case. The learning curve that your staff will likely have to navigate in learning and testing the techniques for themselves may actually cost you more in the long run than investing in bringing in an SEO expert to do the work correctly the first time.
If you're looking to hire a team to handle your SEO efforts for you, project-based SEO can cost anywhere from $1,000-$10,000 depending on the company you choose and your unique needs as a business owner. For ongoing work, you can expect to pay anywhere from $500-$5000 for SEO services tailored to your needs, comparable to hourly rates ranging from $75-$150.
3. How often should I be using SEO techniques?
SEO is not a one-time initiative. In fact, your SEO strategy should be visited on a weekly or monthly (at minimum) basis for optimal results.
According to Moz, Google makes more than 500 tweaks to its algorithm every single year. More than one change per day!
Not all aspects of SEO require as much attention as others, but as a general rule of thumb, you can expect to re-visit the following areas in these timeframes:
- Keyword strategy: every 3-6 months
- On-page SEO: every 6 months or when changes are made to search engine algorithms
- Refreshing content: every 3-4 months
- Off-page SEO: weekly
- Local SEO: monthly
- Inbound Links: every 3-6 months
Taking the time to keep up with Google's ever-changing algorithm and making the necessary changes to your SEO strategy can set you apart from competitors who are not doing the same.
4. Why SEO vs. PPC?
A common SEO question we hear from business owners is whether or not SEO really has a greater impact than opting for pay-per-click (PPC) strategies like Google Ads. Most would be surprised, though, to find out that SEO typically generates $2.75 in profit for every $1.00 spent. In terms of price, SEO costs an average of $0.58 per visitor while PPC generally costs $1.58 per visitor, depending on the audience targeted and budget allocated.
Although PPC advertising is relatively easy to do and can have an immediate impact on your website traffic, it's long term potential is limited. PPC is only effective while it's paid for, while SEO can be effective for years to come. The best part? The potential for your website to generate traffic and sales through optimization is unlimited--not limited by your budget.
Although SEO has significant benefits for your website in the long term, it can be quite difficult to determine the techniques and maintain the right consistency in your strategy to reap the benefits. If you choose to pursue SEO as opposed to PPC, we always recommend finding an SEO agency with the expertise to help you achieve your goals.
5. Will SEO work for me?
Although every business sees different timelines for the success of their SEO, there's one thing that we've seen to be true across all of them: SEO is critically important in getting your website noticed online.
Knowing that 93% of online experiences begin with a search engine, investing in SEO for your business will drastically improve your likelihood of being found when customers look for the products or services that you provide.
The truth is, with a strong understanding of the ranking factors that Google considers when choosing which pages to display to its users, it's highly likely that performing SEO on your website will generate a positive return for your brand.
Regardless of what industry you are in, what value you provide or how big or small your business is, SEO can help you achieve the website traffic and sales that you are looking for!
Your Next Steps with SEO
Now that your biggest SEO questions have been answered, what's holding you back from taking the next step? If you're feeling overwhelmed about developing and launching your strategy, we understand. At Profitworks, we've helped countless businesses conquer SEO and get their websites noticed by customers online. Why not let us focus on driving your traffic forward while you drive your business forward? To learn more about how we can meet your unique needs or to get in touch with our team, click here.
