Today we are going to outline what to look out for when viewing digital marketing packages in Canada.

Having an effective online presence is important in today's market. The team at Profitworks has over 17 years of experience helping businesses from dozens of industries increase revenue growth and we'd love to help yours too.  

We'll talk about the various components to look out for in Candian digital marketing packages so you can see which ones will work for you. So let's get started.

Get a digital marketing package that is right for your business


What to Look Out for When Selecting Digital Marketing Packages in Canada

There are so many things to look out for when you are searching for a new digital marketing package in Canada.

If you have read our previous articles about digital marketing packages, you will know that the best kind of marketing packages are NOT packages. The best kind of packages is altered and customized for your business! Your business is like no other and is unique in its own way. Therefore, the best digital marketing package is not a package at all, but it is a digital marketing strategy that has been customized to suit your company's particular needs.

This is the first thing you need to know about digital marketing packages in Canada!


4 Steps Each Marketing Plan Should Have

Keep in mind that the best digital marketing companies will meet with you to learn about your company, such as:

  • Your goals
  • Your company culture
  • Your target audience
  • Your marketing budget
  • Your sales conversion funnel
  • Your competition

When they come up with a marketing package, here are 4 things it should have. We at Profitworks follow this model proposed by the Business Development Bank of Canada (BDC).

  1. A Situation Analysis
  2. Develop a Target Market Profile
  3. Set Clear Marketing Objectives
  4. Determine Your Marketing Strategy

Following these steps will provide a stable and confident marketing plan for your business. If your marketing package contains these elements, then you know you are in good hands. Read on to find out why each step is important.

The best digital marketing companies will meet with you to learn about your business


1. A Situation Analysis

An analysis of your business needs to be done by potential marketing agencies when they are coming up with a marketing package for your business. A classic SWOT analysis needs to be done to look at your business. This includes strengths, weaknesses, opportunities, and threats. 

By performing a SWOT analysis, they will be able to know what your business is good at, the things you need to work on, which trends are creating more opportunities for you, and what obstacles you are facing. 

Here are Profitworks, we always perform a SWOT analysis before we build a customized package for your business!


2. Develop a Target Market Profile

The next thing this marketing package/plan should include is knowing the target market. Developing knowledge of your customers is extremely important. This includes things like knowing their basic demographic portraits such as their, age, sex, profession, career, income level, level of education, and geographic location. This is very important when coming up with a marketing package. 

The potential agency should know that this an important step and should be doing everything to find out who your target market is. They should be asking you countless amounts of questions to figure out who you want and desire to be your target audience. 

Profitworks always makes sure to know who your target market is and designs your marketing package/plan accordingly. 


Lots of Analysis is Important 

3. Set Clear Marketing Objectives

Something to look out for in a marketing plan is whether or not it has clear marketing objectives. Knowing the desired outcome of your marketing plan with attainable and realistic objectives is super important when it comes to a good marketing package. Your agency should be looking to use marketing metrics like:

  • total market share and segments
  • total number of customers and retention rate
  • the proportion of your potential market that makes purchases (penetration rate)
  • the average size or volume of purchases

Profitworks make sure to always communicate with you, especially regarding your end goals and letting you know if they are clear and realistic.


4. Determine Your Marketing Strategy

The next step should be making sure your marketing package determines your objectives and targets. Profitworks usually looks at and uses the product, price, place, and promotion when pushing your product to customers.

Knowing how to push your product through different marketing vehicles will determine how it reaches target markets. Developing a marketing strategy is key. If everything in the marketing strategy costs lots of money, this is a sign of you being overcharged. There should be some low-cost to free marketing ideas in your marketing strategy. This is very important when looking at your marketing package. 

Profitworks uses many different marketing avenues like SEO Marketing, Web Design, Google Ads, Facebook Ads, Instagram Ads, and much more


   Use these steps for your business!


These 4 steps are critical things to look out for when you are looking for digital marketing packages in Canada. If you have any questions about what you just read, make sure to contact us here at Profitworks as we would love to help you and your business!



You Can Trust Profitworks to Design the Perfect Digital Marketing Package for Your Business

If you are looking for the best digital marketing package for your business, let's chat. We'll sit down with you to learn about your business, listen to what you want and help you design the best strategy for your company.

Profitworks Small Business Services provides digital marketing solutions including website designSEO, local SEOemail marketing, website traffic and conversion optimization services which increase the number of sales generated from your website.

The focus of our services is on increasing sales and providing a positive return on investment. To learn more about Profitworks, click here and set up a time to discuss how we can help you grow your business online.



What Our Customers Are Saying...


"My experience with Profitworks Marketing was very positive. They put together a very clear and strategic marketing plan. They helped me get more focused and come up with a solid plan that will take my business to the next level. Thank you!" - Krystle Marriott


Read more reviews