What follows is a look at the top five causes of traffic decline on your website. Profitworks can help your business grow by bringing purchase-ready customers to your website - contact us today to get started!


Top 5 Causes of Traffic Decline

1. Your Website's Content

According to Andrew Kucheriavy of intechnic.com, "Good content is what sets your website apart from the masses and delivers the right message into the hearts and minds of your customers. The success of your website is determined primarily by its content. Ultimately, content wins the wallets of your customers."

It's vital, therefore, to produce high-quality content related to the topic of your website. This content is intended to provide potential customers with information about your business and what you offer and calls to action so that the user is given an opportunity to respond and ultimately make a purchase.

In short, if your website doesn't provide potential customers with what they need to know, it won't be worth visiting. This is one of the top causes of traffic decline.


Fill your website with high-quality content.


2. Your SEO Techniques

A failure to implement some basic SEO techniques is another one of the major causes of traffic decline.

For example, Google pulls keyword information from your website in order to rank you. The first thing you should do is check to make sure your content contains the following meta information:

  • Title Tag - The title tag is the most important element in the optimization process. Many search engines pay particular attention to keywords that occur in the title tag and typically display the title tag's contents in their site listings.
  • Description Tag - The description meta tag defines site information that a search engine displays when it lists the site. The description meta tag should concisely explain the nature and contents of the page.
  • Keywords Tag - The keywords meta tag lists the search keywords for a site. The keywords entered here should reflect any words or phrases users might use to search for the site. Although many search engines have ceased to incorporate this tag into their ranking procedures, it's still a good idea to add this tag before submitting a page. 
    (Source: GoDaddy)


Meta information is key to boosting website traffic. Don't overlook it.


3. Your Bounce Rates

SEO expert Neil Patel says "a 'bounce' occurs when someone visits your website and leaves without interacting further with your site. Your bounce rate shows you the percentage of your visitors who bounce off of your site."

A high bounce rate, therefore, is not ideal. It means users are quick to leave your site without exploring or interacting with it.

Patel further offers some ways to reduce your bounce rate, including what we've already discussed above, namely creating web pages that target specific keywords and include clear calls to action. Other strategies include:

Reduce high bounce rates by focusing on user experience.



4. You've Initiated Website Changes

Recent changes to your website can definitely cause traffic decline. Have you recently migrated your website to a new platform? If so, here are three corresponding issues to be aware of, via Linchpin SEO:

  • Redirects: They automatically send users to the new improved page and tell search engines to rank the new page in the place of the old one. When redirects are not put in place, Google will reset the value on the new pages that were created (the old pages will show an error message and drop out of the rankings), and in many cases, this will result in a loss in rankings and traffic. You can read more about redirects here.

  • Internal links: When a website changes how it is organized, it can cause some pages to have fewer internal links, which in turn lowers the score of the page, dropping them below the threshold needed to rank within the search results.

  • Content changes: This causes Google to re-evaluate the relevance of the page for the targeted topic. If priority keywords are removed from the key areas (title tag, header tags, body copy, alt text), the relevancy score will drop, and rankings and traffic will follow suit.



A website redesign can greatly reduce traffic in the early stages of its launch.



5. You Lack SEO Knowledge

Much of what we have discussed in this article comes down to knowing how to optimize your website so that it ranks on Google and is as visible to potential consumers as possible. If you don't possess this knowledge, or don't have someone on your team who does, it's OK! You can partner with SEO experts who can get the job done for you!

If you know that SEO is essential for growing the revenue of your business, but are unsure how to go about it, Profitworks can help.

We are a team of marketing and SEO experts. We specialize in making our clients' websites rise to the top of the Google rankings, and more importantly, generate sales for their business from their website.

We are constantly researching and keeping current with the latest changes and updates which affect SEO rankings so that we can help our clients become the leader in their market and stay there.

If you lack SEO knowledge, we can more than make up for that!



Trust Profitworks to help you avoid the causes of traffic decline!

Profitworks Small Business Services provides Facebook advertising, website traffic, and website conversion optimization services which increase the number of sales generated from a website.

The focus of our services is on increasing sales and providing a positive return on investment. 

To learn more about Profitworks, click here