SEO Consulting Quote: 7 Things to Look For Before Hiring an Agency

1. Does the agency feel like a good fit with your company?

When assessing an SEO (search engine optimization) consulting quotes, you want to determine whether you and the agency can work well together and maintain a long-term working relationship. You will rely on this agency to help grow your business, and open and amicable lines of communication will be key.

Remember: You will be relying on these SEO specialists to help potential customers find your business online. You therefore want to make sure they care about the success of your business.


2. Does the agency present an air of transparency and integrity?

Related to the above, you want to be able to trust that the agency is being forthright with the work being done on behalf of your business, and the results of their SEO efforts. 

Regular reporting should be offered with progress updates. The agency should be open and honest about what's not working and why, with recommendations for how to proceed while increasing leads and sales for your business.


Put a premium on a good working relationship.


3. Do they have high-end industry knowledge?

Your SEO consulting quotes should be based on what the agency is able to offer, and you therefore want to be on the lookout for an established presence in the industry. They'll have a solid knowledge base to work from, as well as the inside scoop on the latest tools in play.

As noted on, "You shouldn't rule out all up-and-coming agencies. They could do a great job for you, but just haven't established themselves in the marketplace yet. But if you're concerned about wasting your limited resources on a little-known agency, you may want the peace of mind of choosing a consultant with an established industry presence. It's one way to be sure you're getting a seasoned staff that knows its stuff."


4. Does the SEO agency fit your budget?

SEO fees are obviously an important thing to consider. Unless you have an unlimited marketing budget, you will have to factor cost into your decision about which SEO goals to pursue and which agencies to work with.

Be honest about your budget. A good agency will give you some idea of what it can do at your budget level, and offer different packages to suit your financial capabilities at this point in time.

Whatever you pay, you want to make sure you'll get a return on your investment.

For more, check out our article Is Search Engine Optimization (SEO) Worth The Money?


Return on investment is key, whatever your budget may be.


5. Do they have excellent customer service?

In an increasingly digital age, positive human interaction goes a long way. Personalized customer service should therefore always be a priority.

Your SEO agency should make sure you are treated like an individual who matters by getting quality service on time or even early.

Consider the following from Single Grain: “By 2020, the customer will manage 85% of its relationship with an enterprise without interacting with a human. This means that the customer experience will quickly overtake price and product as the key competitive differentiator among brands.”

Even while in the process of assembling SEO consulting quotes, you'll get a sense of an agency's willingness to put the client first and treat them the way they'd want to be treated. Don't take that lightly.


6. Do they have a strong reputation and solid reviews?

If an SEO agency can demonstrate that they have successfully operated for many years with a solid reputation for quality and customer service, you are probably in good hands.  

The best way to check is by hearing from former customers. Most past customers will give you an unbiased review of their personal experience and can share what you should expect. 

Website testimonials, Google reviews, Yelp, and Facebook are also great places to start. 


Google Reviews is a way to gather information on potential service providers from other customers.


7. What's the agency's specialization?

There's a broad scope of work involved in SEO, and it can be challenging to have an expert grasp on all the new techniques and developments. 

Ask the agency what they specialize in and see if it fits your vision for growth. Examples include:

  • Blogs SEO Specialist

  • Small Business Websites Specialist

  • E-commerce Store Specialist

Know your wants and needs, and make sure the agency can get it done right.

The style and type of web pages written, web page design, and more can all vary depending on who the page is targeting.

In certain industries, the pages are targeting engineers and purchasing managers, while for other clients the pages are targeting the general public.

At Profitworks, we work with clients across a wide range of industries - from manufacturing to food services. We understand that each industry has its own nuances, and we adapt our services to match.



Looking for an SEO Consulting Quote? Trust Profitworks!

Profitworks Small Business Services provides website traffic and website conversion optimization services to increase the amount of revenue generated from a website.

The focus of our services is on increasing sales and providing a positive return on investment. 

To learn more about Profitworks, click here.

If you're interested in our free SEO checklist, click on the button below!