Table of Contents
- How To Find and Pick the Best SEO Agency in Your City
- Stand out from the competition by finding the best Search Engine Optmization agency in your city.
- Why Seach Engine Optimization Is So Important
- SEO will help your business get found easier by customers who are already looking for your product or service.
- How Big of an Impact Can Search Engine Optimization Experts Have On Your Business
- With the help of SEO professionals, however, you can become the leader in your industry or specific market!
- Why Every Business Should Do SEO
- Discover three reasons why SEO is important for businesses of all sizes.
- How To Track Results From SEO Efforts
- Great tools you need to use in order to track the results from your Search Engine Optimization efforts.
- Top Free Tools You Need For SEO For Your Website
- 5 of the best resources to help with your Search Engine Optimization efforts.
- How Google Approaches Search Engine Optimization
- Beware of keyword stuffing!
- Search Engine Optimizaton Techniques & Tutorial
- Basic techniques to consider in terms of Search Engine Optimization for beginners and local business owners.
- How Do You Do SEO For Your Website?
- You can do SEO marketing in-house or you can outsource it to a company that specializes in SEO.
- What Is SEO and How Does It Work?
- SEO enhances your online content so that a search engine like Google is more likely to show it as a top result for searches of a certain keyword.
- Introduction to Search Engine Optimization
- Search Engine Optimization (SEO for short) is a process businesses of all sizes go through in order for their websites to rank high in search engines, most notably Google.
Search Engine Optimization
1. How To Find and Pick the Best SEO Agency in Your City
Without a digital marketing presence, it's way too easy for your business to get lost in the sea of competition. With the help of the best SEO agency in your city, you can stand out from the rest.
When you hire an agency, you have almost an unlimited choice of who to work with. There are more than half a million marketing agencies operating worldwide!
You could get your digital marketing done by any SEO company located anywhere around the province, country or even worldwide. However, if your company is based in the Waterloo area, it is beneficial to hire a local digital marketing company.
Familiarity with the local area: A local digital marketing company will be very familiar with your target audience. They will know what works and what doesn't work to attract them to your business because they know and understand the people in your region.
Face-to-face interactions: You will also have the advantage of being able to have in-person meetings. They will have the opportunity to visit your physical location and therefore get a better sense of how you operate, what you offer, and who you are.
Photo opportunities: High-quality images are extremely important in digital marketing. A local company can also take local pictures of your facility, employees, and products to use in your campaigns.
Be sure to check online reviews and ask for references when trying to decide which SEO agency to go with. If you are unsure which is best for you, many agencies will sit down and discuss your goals with you, either in person if locally owned, or online via email or chat, if located out of the area. Determining what your goals are is crucial to designing the best marketing strategy.
Wondering Why Your Business Isn't Get The Sales Results You Need?
2. Why Search Engine Optimization Is So Important
Search Engine Optimization Can Help You Improve Brand Awareness
Since you will be getting more visitors to your website through various SEO tactics, you will help potential customers become more aware of your company and in turn encourage more customers to purchase from you.Search Engine Optimization Will Improve Your User Experience
By implementing good SEO practices, you will also be giving your users a much better experience. The high quality, relevant content the search engines are looking for will make your visitors happier with your website as it will answer the queries they have and in turn build trust with them.Search Engine Optimization Will Increase Your Inbound Leads
SEO will help your business get found easier by customers who are already looking for your product or service. These are known as inbound leads.SEO will also:
- Improve site speed
- Ensure mobile-friendliness
- Implement https in URL
Why It Is Important To Know Your Success Rate At Each Point Along The Conversion Funnel
3. How Big of an Impact Can Search Engine Optimization Experts Have On Your Business?
Proven results
In order to grow website traffic effectively, you need to gain an understanding of the people you are trying to attract with your product or service.
Chances are you aren't able to keep up on all the latest in SEO techniques on your own, nor are you able to dive too deeply into online marketing trends and local longtail keywords.
With the help of SEO professionals, however, you can become the leader in your industry or specific market!
Knowledge, Tools and Skills
SEO consulting services include activities such as keyword traffic monitoring, website conversions and link building, all of which can assist you in making smarter decisions which can lead to greater opportunities and increased sales.
There's no shortage of these SEO tools, either. This guide outlines 191 of them, but you don't need to worry about mastering them on your own. Contact Profitworks today to help you get started.
Saves You Time and Money
When your company is better informed about what is and isn't working concerning your marketing efforts, it will save a load of time and money.
Not only will you not have to worry about staying up to date with SEO tools and trends, but you'll also free up your in-house employees to focus on their strengths as well.
Your SEO consultant will also be aware of the need to go deeper than simply growing website traffic. They will be able to tell you how much progress you are making in terms of bringing potential and actual customers to your site.
Watch the video below to learn 5 ways you can improve your website today!
5 Ways You Can Improve Your Website Today
4. Why Every Business Should Do SEO
- SEO is critical for growing website traffic, growing your customer base, and dominating your market.
- SEO is important for Google to recognize and rank your website more often in search results
- Without conducting SEO on your website, it is very likely that your website traffic will beocme stagnant and could even decrease if one of your competitors decides to undertake a strong SEO campaign
Sales & Marketing ROI Podcast: Episode #15
Learn more about the importance of Search Engine Optmization by listening to this podcast:
Subscribe our podcast now - click here
View a full listing of all our podcasts - click here
5. How To Track Results From SEO Efforts
Here's a quick tutorial on how to check your website's traffic:
How To Check Your Website Traffic
6. Top Free Tools You Need For SEO For Your Website
Here are a few to help get you started:
- Google Analytics: A free web analytics tool offered by Google to help you analyze your website traffic and conversions. In other words, Analytics helps track the number of people visiting your website and the number of people taking action in order to secure your products or services.
- Google Search Console: Helps you measure your site's Search traffic and performance, fix issues, and make your site shine in Google Search results.
- Ubersuggest: From head terms to long-tail phrases, you’ll get hundreds of suggestions from Ubersuggest's free keyword tool. You’ll also see volume, the competition, and even seasonal trends for each keyword. And to make things easier, they generate a list of keywords for you based on what is working for your competitors and based on what people are typing into Google.
- Moz: Try the best free SEO tools for link building and analysis, keyword research, webpage performance, local listing audits, and more!
- Ahrefs: This free tool helps you learn why your competitors rank so high and what you need to do to outrank them.
How to Find Your Alexa Ranking and What It Can Tell You
7. How Google Approaches Search Engine Optimization
Black Hat vs. White Hat SEO
According to Google Support, Black Hat SEO refers to the practice of loading a web page with keywords in an attempt to manipulate a site's ranking in Google search results. This is also known as keyword stuffing and results in negative user experience and can harm your site's ranking.
Google offers the following example of keyword stuffing:
We sell custom cigar humidors. Our custom cigar humidors are handmade. If you’re thinking of buying a custom cigar humidor, please contact our custom cigar humidor specialists at custom.cigar.humidors@example.com.
You may think keyword stuffing isn't a big deal, and that filling your page with keywords will drive more people to your site. The opposite, however, is generally the case.
Keyword stuffing is widely condemned by search engines and won’t improve your chances of ranking higher; it will actually decrease them. You could even get a penalty that removes your page from search engine results pages (SERPs) altogether.
Needless to say, having your pages scrubbed from search engines is going to lead to a huge loss in traffic and sales.
This is where Google Search Console can really come in handy:
Profitworks offers White Hat SEO services and can help you grow traffic in a way that follows Google's standards.
How To Check Your Online Presence (Reviews, Rankings, Social Presence)
8. Search Engine Optimization Techniques & Tutorial
Here are a few techniques to consider in terms of SEO for beginners and local business owners.
1. Longtail Keywords
Think of your audience and the phrases they’re likely searching for, and try to create and optimize your website content around those keywords.
Longtail keywords will be very specific to what you are selling and will usually include the local service area - Search Engine Optimization Waterloo, for example.
2. Meta Description
This is the short description that appears below your URL on a search engine results page. It should describe the content on that page, and most importantly, include the relevant keywords you are targeting.
Try and keep your descriptions to under 300 characters to ensure your entire description is shown in search results.
3. Titles
Make sure to incorporate your keyword into the page title as well as headings. The URL should also be easy to read and follow.
4. Alt Tags
Alt tags refer to the word or phrase designated to photos added to your article. If you use a graphic in your blog that outlines some poutine making tips, for example, you can save the alt-text for that image as “poutine-making-tips”, and that graphic will start to rank for that phrase in Google image results.
5. Internal Linking
Link your articles to related pages. This makes it easier for search engines to crawl your site, and also keeps visitors engaged longer. Calls to action should direct the reader to how they can contact you or purchase your product.
Our SEO for beginners checklist can help get you started - download it today!
Even after all those on-page SEO steps, there's still work to be done.
6. Backlinks
The more other sites link to your content, the more domain authority Google grants your site, boosting your ranking.
There are several organic approaches you can take: guest blogging, being featured in industry trade publications, and seeking out contacts in the industry who’d be happy to share your content.
For local business owners, getting on directories and events pages is key, for example.
7. Domain Authority
Domain authority is a predictive tool calculated as a number on a scale of 1-100. This is assigned to your website by search engines to determine the overall strength of your website, and is calculated by a number of factors, including:
- How long you’ve had your domain name;
- the history of the domain name;
- the number of backlinks;
- the number of 404 (error) pages.
All of these factors will be taken into consideration by Google; the higher your domain authority, the more likely you are to rank highly with regards to your targeted keywords.
8. Social Media
Social media is a powerful way for businesses of all sizes to reach prospects and customers. Your customers are already interacting with brands through social media, so if you're not speaking directly to your audience through social platforms like Facebook, Twitter, Instagram, and Pinterest, you're missing out!
Ranking in search engines isn’t directly related to interactions on a social media post, but shares can generate traffic to the site and generate sales leads.
This all happens organically, so it's a win-win to get your content out there on social media platforms where potential customers are eager to consume content.
9. Local Directories
In order to gain traction in local markets, it's important to make sure your company is listed in local online directories and that your Google My Business profile is active and up to date.
With a Google My Business Account, you get more than a business listing. Your free Business Profile lets you easily connect with customers across Google Search and Maps.
We can help with each of these techniques - contact us for a 1 on 1 $49 tutorial on how you can start doing your own SEO!
For your reference, here are the elements of a Google search result:
Why It Is Important To Have Google Search Console And What It Can Tell You
9. How Do You Do SEO For Your Website?
While SEO is something that you can learn, it can take quite a bit of time to learn, understand, and execute. Additionally, you will need a high level of writing and design capabilities in order to create the high quality content that Google is looking for.
As a result, businesses of all sizes find that outsourcing their SEO is a very cost and time-effective way to approach their digital marketing efforts.
SEO will give you a very high return on your investment; it is therefore well worth the money to have professionals who have the experience and the skills to tackle it for you.
Start by designing the best possible website!
10. What Is SEO and How Does It Work?
As mentioned above, SEO stands for search engine optimization, described elsewhere as "the art of ranking high on a search engine in the unpaid section, also known as the organic listings."
In other words, SEO enhances your online content so that a search engine like Google is more likely to show it as a top result for searches of a certain keyword.
For example, let's say you own a restaurant in the Kitchener-Waterloo area that specializes in the Canadian delicacy known as poutine. To get people to visit your website and ultimately your restaurant, you might want to post an article about why poutine is better than fast food french fries, and, as a result, get the search engine (which, in 90% of all cases, is Google) to show your content as the top result to anyone who searches for the phrase “poutine Kitchener-Waterloo.”
SEO is the work you put into the article in order to make Google very likely to include your post as one of the top results whenever someone searches for that keyword.
It will take some time for organic SEO efforts to bear fruit, but it's well worth putting in the work.
Check out this video for more on how to check your online presence.
What Are The Elements Of A Google Search Result?
11. Introduction to Search Engine Optimization
The purpose of SEO is to optimize your website so that it ranks organically, meaning without paying a fee to have it show up on the first page in search engine results.
SEO involves making specific changes and adding certain components to your website design and content that will make your site more appealing to a search engine.
You are counting on these changes to move your website up in the search engine's rankings. The goal is to get your webpage to display in one of the top positions on the search engine results page (SERP), and ultimately to generate conversions and sales!
Here are some podcast episodes to listen to for further introduction:
