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Blue Ocean Strategy Formulation - The Strategy Canvas
This blog article is part of a series on the book Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne. In this article you will learn the plan they outline for how to make your competition irrelevant and have sales and profit growth in excess of anything you thought was even possible. Click the link above or the picture below to read more.
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Blue Ocean Strategy By W. Chan Kim And Renee Mauborgne - A Simplified Book Summary Of How To Execute A Blue Ocean Strategy
This blog article is the third in a series of five blog articles on the book Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne. In this third article you will learn the keys for how to execute a blue ocean strategy.
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Blue Ocean Strategy Formulation - The Four Principles Of Strategy Formation
This blog article is a summary of the book by W. Chan Kim and Renée Mauborgne. In this article you will learn the plan they outline for how to make your competition irrelevant and have sales and profit growth in excess of anything you thought was even possible. Click the link above or the picture below to read more.
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Marketing ROI - 15 Marketing Methods To Increase Sales With A High Positive Return On Investment Probability
Recently I calculated what the average ROI of marketing spending was of our clients across all of the marketing they do with us and on their own. I wanted to see what an average ROI should be for marketing activities. Based on the data we have it appears the ROI on one year of sales generated from the various marketing activities is 481% and on 3 years of sales ROI is 1,115%. This blog post looks at what marketing methods have a very high chance of having a good positive ROI for any business.
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Why I Started Profitworks - A Marketing Agency That Tracks And Shares ROI
Last week I was at a seminar about content marketing, blogging and social media. One of the key messages was that each company should write a story about why their company exists and put it on their blog. Therefore I am sharing that story on our blog.
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