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New year, new designs--we’re leaving some of last year’s typography trends in the past and looking forward to incorporating this year’s most eye-catching fonts in all things print and digital. Looking to refresh your content with to keep up with what’s popular in 2019? Look no further than this guide to 7 of the hottest typography trends for the new year.

Wondering how Profitworks can help you elevate your brand in 2019? Contact our marketing experts today to learn more.

 

 

The Top 7 Typography Trends for 2019

In no order, here are some of the top typography trends to watch for in 2019:

1. Scattered Text

 
Scattered text adds movement to otherwise simple designs by thoughtfully breaking up text in a readable way. Playing on the trend of placing type both horizontally and vertically, scattered text is a unique way to tell a story with type by leveraging white space in unique ways. Catering to a milennial audience? This type trend is sure to capture their attention and leave them wanting to know more.

 

2. Big, Bold Headings

Go big or go home--in 2019, bigger and bolder is better with headers that communicate messages dramatically. With headers like these, it’s often best to let the type speak for itself by leaving backgrounds clean and distraction free. To leverage this trend, opt for sharp, modern sans serif type and add personality with pops of colour in your content.

 

3. Outlined Text

Read between the lines in 2019 by incorporating outlined text into your design strategy. Outlined text is a modern take on the classic serif by creating designs that feel light and airy without losing bold impact. Take your typography to the next level by pairing outlined text with bold subheadings that complement and contrast.

 

4. Elegant Serif

 

Everything old is new again with the rise of glamorous serif fonts making their comeback in headers just like in the sixties and seventies. State your message with the understated elegance of a clean serif font for 2019. Sophisticated headings with serif type make minimalistic design pop without intricate design. Elegant serif fonts are ideal for communicating a luxurious, high-end feel, often catering to older audiences.

 

5. Highlighted and Underlined Text

 

The need to communicate your message quickly is more important than ever. Make what’s important stand out by incorporating thoughtful highlights and underlines in your design through bright and bold colours. With highlights and underlines, viewers can pick up the message at a glance and skim to decipher the main message in 10 seconds or less.

 

6. Text With Layered Elements

 

 

Create a new reality around basic type by incorporating layered elements into your design in 2019. Usually accomplished using images with depth or layered vectors, designers are making text pop by creating optical-illusion like images to communicate their message. Often done with flowers, this trend communicates sophistication and femininity when done well. This trend is sure to evolve in 2019 as designers find new ways to create typographical illusions with more diverse elements.

 

7. Retro-Text

 

Make an ode to the '70s and '80s in 2019 by incorporating retro text into your visual content. Hand-written serifs are making a comeback, with faded and muted elements to complete the aesthetic. Retro-text is especially useful in communicating personality in print or digital design without requiring much of its surroundings. 

 

Typography Trends - An Infographic

Feel free to share the infographic below! It contains visualizations of all the seven trends listed above. 

 

What's Your Type?

With a new year upon us, what font styles are you most (or least) excited to see in 2019? 

If you're looking to revive your marketing strategy in 2019, the team at Profitworks can help. We're marketing experts with experience curating effective marketing strategies for our clients. Become the leader in your market by contacting Profitworks today!

 

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So you’re looking to get into the world of logo design--now what? Creating a brand identity that’s effective and timeless is no easy feat. From the idea inception stage to the final presentation, there is much more that goes into logo design than meets the eye. Luckily, we’ve we’ve compiled tips and tricks from seasoned experts to make the process easier for you and your client.

Looking for support in marketing your graphic design business? At Profitworks, we are a team of marketing experts with one objective: making you the leader in your industry. Wondering how we can help your business get the traction it needs? Contact our team today!

 

The Ultimate Guide to Logo Design

Do Your Research.

The first step in any logo design or branding initiative is to create a Creative Design Brief. This brief will guide the entire project and will ensure that both the client and designer feel as though they understand the purpose of the logo as well as what it is intended to communicate.

In developing this brief, it’s important for the designer to do a bit of research about the company they are working with: their mission, their products or services, their business model, their staff, etc. At this stage of the logo design process, there’s no such thing as “too much” research--the stronger the understanding of who the company is, the better positioned the designer will be to truly reflect their brand identity. To gather the information necessary to craft a design brief, there are a few steps to take, each with appropriate questions to ask:

Step 1: Understand the business.

• What does your business/product do?
• What about your background, product, or service sets you apart from your competitors?
• Who are your competitors and what are they doing?
  
  
  

Before beginning the design process, be sure to understand your client, including their product/service, their target market and what differentiates them from competitors.

Step 2: Understand their customer.

• Who is your ideal customer?
• What is the problem your product or service solves for the customer?
• What is the message you want to convey to customers?
  
  

Step 3: Understand what the logo is meant to communicate or represent.

• What is your brand’s main message or story?
• What brands do you look up to/are inspired by?
• How would you describe your brand’s desired feel or look to your customer?
• What adjectives or phrases would you use to describe your brand?
  
  

By taking the time to sit down with your client and answer these defining questions, your ability to really capture the brand’s essence through the design process will be significantly greater. In addition to developing a positive relationship with the client and showing that you care, you will also enter the design process better equipped to create something that they’ll love.

 

Collect Inspiration.

Now that you’ve really defined the scope of the logo design project, it’s time to start gathering some inspiration.

When it comes to collecting great logo inspiration, there’s really no right or wrong approach. Some designers may reference logo showcase blogs like Logoed or Logospire, whereas others may go for a walk and pull on natural elements to create the perfect colour palette. A fantastic place to start is by referencing the creative design brief and starting to take a look at some logos that companies have created to target the same customer that you are now hoping to target as well. Although you won’t be able to copy their ideas, they may help point you in the right direction to create a logo that really resonates.

Pay attention to natural elements around you and find ways to incorporate them into your design process.

Once you’ve started to gather a few ideas, an extremely powerful tool in helping you collect your thoughts is a moodboard, whether you lay out all of your ideas on a corkboard or create a digital moodboard using a tool like Pinterest. Combine all of the graphics, colours, images and type ideas that have caught your eye, and voila! The brand identity will start to reveal itself in no time.

Use a moodboard to capture the essence of the brand with colour, shape, text and other elements before designing.

 

3. Choose Your Logo Type(s). 

Most people don’t know that there are actually 7 types of logos, including abstract marks, combination marks, mascot logos, emblem logos, lettermarks, pictorial marks, and wordmarks.

 Choosing the right logo type is an important element of communicating brand personality over time.

While all of these different types of logos represent different combinations of colour, type, and imagery, it’s important to understand that each of them can create a different type of “feeling” that will be associated with the brand in the future. In choosing your logo type, there are a few things to consider:

• Your business’ name
• The age of your business
• Your business model
• Your target market
  
  

For instance, the Nike swoosh design draws inspiration from the wings of Nike, the Greek goddess of victory. Symbolizing motion, speed, and success, it has remained a timeless icon to this day. A business with a name that is memorable and unique such as “Facebook” may choose to use a wordmark logo in order to help the brand name stick in their target market’s minds. Similarly, a business that offers one service with hopes to expand over time may want to avoid using a pictorial logo that demonstrates their service offering. A pizza parlour that would love to open up coffee shops in the future should likely avoid including any imagery of pizza in their branding to prevent limiting themselves from growing into a more encompassing brand identity.

 

Design Your Logo.

You’ve done your research, gathered the inspiration and chosen your logo type - now, it’s time to get designing! In this stage, practice makes perfect. Although many designers choose to present 2-4 logo options to clients, it’s likely that you’ll design many more variations before the client-worthy options become clear.

Step 1: Choose the Right Colours
In the designing stage, identifying the right colours for the logo type you have chosen is critical. The psychology of colour has been a long-term influence in the way that companies choose to brand themselves and the way they want their target market to react. For example, Facebook’s signature blue creates psychological connections to friendship and dependability, while McDonald’s yellow golden arches can make viewers feel warm and optimistic. Based on the way your client has identified they want their customers to view the brand, choose colours that are scientifically proven to evoke these types of responses.

A fantastic design tool for choosing the right colour palette is Coolors.co--the colour scheme generator allows users to create beautiful palettes quickly, simply by hitting their space bar. Once you find the perfect shade, lock it, and keep hitting the space bar until you’ve perfected your palette!

Step 2: Choose the Right Type
There are four main types of fonts that you can choose from: serif, sans serif, script and, display fonts.

When selecting the type to use for the logo, consider all other elements such as colour and shape and pick a font that complements each of them.

With hundreds of thousands of available options, it’s important to choose a font that will complement the other elements of the logo, rather than distracting from them. The font you choose should also reflect your overall brand identity--for example, a cursive font would be great at capturing the elegance and whimsy of a wedding planning business, while a classic serif would be great at symbolizing tradition and professionalism for a financial consultant.

Although it’s most common to see one font in a brand logo, some businesses will opt for multiple fonts to give their brand a bit more personality.

   Using a variety of character styles, such as bolding and italicizing, can add movement and improve readability of your logo.

The most important thing to remember when presenting your logo is not to take any feedback or criticism personally. Your client trusts you to create the perfect design for their business, and they ultimately understand what their brand represents better than anyone else. Listen carefully, try to understand their point of view and take every presentation meeting as an opportunity to improve your craft. You’ll have the right logo for them in no time!

 

Contact Profitworks Today

Now that you've finished the logo design project for your client, what's next? Our team at Profitworks can help you market your business so that the leads keep coming! We offer fully customizable marketing plans to meet every client need, whether you're new to the industry or simply looking to give your brand a boost. Contact us today to find out how our team can help.

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Google AdWords Support Toronto (*Outline)

If you are looking for Google AdWords support in Toronto or the surrounding areas, contact Profitworks today and we can help you with your questions and concerns. We understand the importance of resources such as Google AdWords. We also understand common customer challenges that many businesses face while working with AdWords. Learn more about how we can help support you and your business in Toronto. 

(Contact Us Information)
(Include info if we are a certified Google partner)

 

Services - Google AdWords Support For Companies in Toronto

• Include information about how Profitworks can help customers use and understand Adwords
• Include information about Managed Marketing Services - https://profitworks.ca/online-marketing-services/managed-marketing-services.html 
• How our marketing experts can manage Adwords for them so they can have peace of mind
• How we help customers overcome common challenges with AdWords (Ads not generating money/losing money, not using the right keywords - more here: https://www.quora.com/What-are-the-biggest-problems-with-Google-AdWords-advertising)

Google AdWords Account Set-Up

• include information about setting up an AdWords account (how that differs from a regular Google/gmail account)
• Provide step-by-step instructions for setting up an account 
• Provide pictures to go along with each step if possible

Google AdWords Training

• More detailed information about how Profitworks will help customers navigate AdWords  

If you already have an AdWords account but aren't sure where to go from there, contact the experts at Profitworks to set up a time when we can chat about showing you how to get the most out of your account! We will answer your questions and walk you through how we can help. 

Troubleshooting 

Run into some problems with your AdWords account and are looking for answers? Here are some common problems and potential solutions for you to try out. (Use information from: https://www.entrepreneur.com/article/237211) 

• Problem #1: Landing Pages Aren't Converting (Entrepreneur article tip #7 for info) 
• Problem #2: Inefficient Keywords (Entrepreneur article tip #5) 
• Problem #3: No results (https://blog.kissmetrics.com/10-commons-adwords-mistakes/ - #9: expecting too much with too little budget)
• Can find more/different common problems @ https://blog.kissmetrics.com/10-commons-adwords-mistakes/ 

Other Marketing Services (*optional content)

• Brief introduction about additional related marketing services
• Option depending on level of depth intended for this article

Managed Marketing Services

• Link to: https://profitworks.ca/online-marketing-services/managed-marketing-services.html 
• Provide information on what managed marketing services is and how this service can help with customers who have trouble with programs such as AdWords because we fully manage all marketing aspects for the client 

SEO Services 

• Link to: https://profitworks.ca/online-marketing-services/seo-services.html 
• Include information about how SEO can be connected to AdWords 
• Why SEO is important 

SEO Consulting 

• Link to: https://profitworks.ca/online-marketing-services/seo-consulting.html 
• Include information about what our SEO consulting services are and how larger companies can benefit 
  
  

CTA At End Of Article

 

 

Sources to consider using:

- https://www.wordstream.com/articles/what-is-google-adwords

- https://www.quora.com/What-are-the-biggest-problems-with-Google-AdWords-advertising

- https://www.entrepreneur.com/article/237211 

- https://blog.kissmetrics.com/10-commons-adwords-mistakes/ 

- https://neilpatel.com/blog/7-deadly-adwords-mistakes-thatll-make-you-broke-and-how-to-fix-them/ 

 

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