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Alternatively, if you are currently looking for digital marketing jobs here are some great resources that will help you in your job search.

Careers in digital marketing - Jooble 

https://ca.linkedin.com/jobs/digital-marketing-jobs

https://www.glassdoor.ca/Job/digital-marketing-jobs

Setting up an online store may push you to decide on a variety of objects. The significant part of it is deciding the eCommerce platform that would become the foundation of your online presence and business venture. 

If you try to search the web, you can come across numerous options however, Magento or WooCommerce is discussed the most as competitors for acquiring a higher market share. Shopify is a big no for businesses that are not interested in paying a hefty amount every month in terms of website setup. Similarly, there are issues with other eCommerce applications as well. 

 

 

 

Magento stands out for its well-built structure and eCommerce readiness while WooCommerce has garnered a user base because of its simple user interface that can easily be installed and managed from WordPress dashboard. Both platforms provide open-source code for developers and store owners to carry massive changes and customization for molding the structure and design exactly how they need. Both have their assets and liabilities that may help you prefer one another. This article highlights some of the core features along with advantages and disadvantages for a detailed comparison of Magento Vs WordPress WooCommerce.

What makes WooCommerce different than Magento? 

WooCommerce rose to fame in recent years. However, Magento is among the leading eCommerce solutions. Both are developed with the view to facilitate merchants in setting up a website. However, WooCommerce relies heavily on the WordPress CMS platform, but Magento is a standalone platform that owns its dignified identity. 

Magento, being a pioneering platform, is rich with practically useful features that any eCommerce website may need in the beginning. A comparison of WooCommerce Vs Magento is useful only if a merchant knows the requirements and scope of his or her online business. Both the platforms serve the same purpose. However, it is the individual goals of every enterprise that sets points for taking a final decision. For your help, this article draws a clear line between Magento Vs WooCommerce platforms for you to seek assistance.

 

 

WooCommerce

WooCommerce has acquired a major portion of the eCommerce market because of its simple and easy user interface. However, it is not a dedicated and standalone solution for setting up online stores. It is a plugin that can be installed on a WordPress-powered website. WordPress is one of the most popular CMS platforms that are exclusively developed for blogging websites.

 

 

With the introduction of WooCommerce, the platform proved to be useful for merchants as well because a simple website can be transformed into a fully functional online store with a mere plugin installation. Websites that are already developed in WordPress technologies find it easier to turn the same website into an eCommerce one. It saves them a lot of time and money. 

The simplicity of WooCommerce is the key attribute behind its success and popularity. It is easy to use, understand, and manage. An online store does not require expert personnel to update and maintain a WooCommerce website. The easy customization options allow store administrators to make the changes themselves. Its lightweight application is also an advantage as the merchants are not required to spend a lot on bulky hosting and continued services of speed and performance optimization. 

Core Features

  • Easy and simple user interface
  • Quick setup and installation 
  • Supports a great number of products
  • Free and premium plug-ins in abundance 
  • Easy integration of different payment gateways 
  • A vast collection of customizable themes – free and low cost
  • Simple maintenance 

Advantages of WooCommerce

  • Free and open-source platform to use
  • Simple user interface for staff to follow
  • WordPress users can easily understand WooCommerce
  • Useful documentation for users to seek help from 
  • Affordable for any kind of business to take a start
  • Integrate Google analytics with a simple plugin or code insertion
  • SSL supported for extra security 

Disadvantages of WooCommerce

  • Limited eCommerce features 
  • Difficult to manage orders in high volume
  • Reliance on WordPress 
  • Hard to expand and scale-up an online business
  • Need to install a plugin for the slightest of eCommerce functionality 
  • Installing plugins can create version conflicts
  • Free themes and extensions are highly vulnerable to cyber attacks
  • Do not allow complex catalog management 

Magento

Magento is an incredible platform that is purpose-built for setting up eCommerce websites. It is considered one of the pioneering eCommerce platforms known for its free and open-course edition. In addition to its free edition, previously called a community edition, Magento has an up model names Magento Commerce. The premium edition can either be hosted on a self-managed server or a cloud server managed by Magento itself. It comes with built-in advanced functionalities that are not available in other eCommerce platforms. 

 

 

Magento is developed with absolute consideration of business scalability. Anyone can set up a small-scale online using this amazing platform and expand as the business grows. It allows adding multiple categories and stores without any difficulty. It is an unmatched platform for setting up a multiregional and multilingual website. Businesses that aim to operate across borders and reach out to people across different cultures and ethnicity can utilize the functionalities of the platform. It even allows merchants to manage multiple websites from a single dashboard. Thus, Magento is a goldmine for entrepreneurs looking for an ultimate enterprise management solution. 

Core features

  • The strong and purpose-built structure
  • Basic to advanced eCommerce features
  • Extensive and supportive community
  • A massive collection of extensions 
  • Easy third-party extension integration 
  • A series of supported APIs
  • Simple user interface
  • Easy product and category management 

Advantages of Magento

  • Independent and stand-alone eCommerce platform 
  • Increased scalability with MVC framework
  • Start low, get traction, move confidently 
  • Freedom to choose among open source, commerce, cloud versions
  • A helpful community to address any issue you may face
  • skilled and experienced agencies tailor the right solutions
  • multiple solutions for a single problem 
  • Suitable for both B2B and B2C models
  • Customer-focused product and landing pages 
  • Impressive order management 
  • Improved features for payment and shipping processes
  • Promotion and marketing tools

Disadvantages of Magento 

  • Expensive to host and setup 
  • Difficult for a common staff member to use and manage
  • The lesser focus for websites that manages heavy content 
  • Expert and trained staff required for managing the website
  • Extensions and tools can be expensive 
  • Migration to any other platform can be a new beginning

WooCommerce Vs Magento: Which one is the best?

Considering a platform the best of all is a bit difficult as both of them have different domains despite being eCommerce development applications.  Magento comes as a priority for large businesses where they don't have to play havoc with their online venture. People who want to lay down a strong foundation right from the first day of their virtual business are likely to choose standalone and purpose-built platforms like Magento. However, people with small budgets who like to invest a minimum on website setup will love WooCommerce to be their sole eCommerce platform. Such people are not clear about their vision and goals as all of their business expansion and growth plans depend upon the return. They will look into expansion only if the website generates revenues. 

Magento can be considered the best for providing a fully functional eCommerce platform with lots of advanced features. It is suitable for businesses that need to manage an extensive catalog, reach out to clients with a business-to-business model, and integrate lots of Magento extensions and APIs. WooCommerce on the other hand matches the needs of content-rich websites. For example, news agencies and blogging businesses where they aim to sell is useful and high-authority content with a secondary option of projecting products in its eCommerce section. 

Conclusion 

Magento is a premium eCommerce development platform with an option to try the free version and move on to other official options. A merchant if unable to find a reliable developer can seek official Magento partners or let the, On the other hand, WordPress has no such option available even it's founding company also takes some of the serious issues for granted. These were some of the key differences. However, the final decision still depends on the nature and scope of your business. Every business is different with a separate identity and user base that's why one eCommerce platform does not fit into everyone's expectations. 

 

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Looking to take advantage of electric vertical take-off and landing (eVTOL) digital marketing? This new industry is going to change everything we know about transportation. If you are in the electric vertical take-off and landing digital marketing business, then you will already know what an amazing technology it is and how it is going to transform the transportation industry, but maybe your target market isn't as aware of this great advance. That's where digital marketing can help.

Make sure to follow these digital marketing tips to help your electric vertical take-off and landing digital marketing business: 

  1. Email Marketing
  2. Social Media
  3. Website Optimization 

The Future is Here!

Source: Marc Cook

 

Why is Electric Vertical Take-off and Landing Digital Marketing Important?

If you are in this industry, you already know how important and how innovative this new technology is. However, many people around the world are not aware. People might have seen eVTOL in Sci-fi movies but do not know that this is soon to become the new way humans transport. It is estimated that 68% of people will be living in cities. Do you think traffic is bad in big cities like Toronto, Los Angles, and New York?

The thing about eVTOL is that you will never have to wait in traffic because you will be flying in the air! The more advanced technology becomes, to more realistic it is that everyone will have access to these transportation services. eVTOL is a service that provides citizens like you and me, a new way of using transportation through the air!

Given this, people will look for new methods of transportation since the roads will be very busy. This is a great opportunity for eVTOL businesses to take advantage of this situation and tell everyone about their services. The perfect way of doing this will be through digital marketing!

 

1. Email Marketing

One of the ways you can market your electric vertical take-off and landing digital marketing business is through email marketing. Email marketing costs next to nothing and is very good at marketing to people who are interested in eVTOL. We at Profitworks believe that every business should use email marketing because it has a high return on investment, it is easy to do, it is budget-friendly and it creates high-quality leads.

If your electric vertical take-off and landing digital marketing business is looking to create more sales and awareness through a form of digital marketing, invest your time and money into email marketing. This form of digital marketing averages around a $40 return for every $1 spent. Now, where would you prefer to spend your time and money?

You should do email marketing because:

  • It has a high return on investment
  • It is easy to do
  • It is budget-friendly 

If you would like more information about email marketing please feel free to contact us or check out our blog about email marketing! 

 

2. Social Media

Another way we suggest for companies to use digital marketing is through social media. We know you might not be a fan of social media but it can change your business if you use it correctly. The power of social media is like no other. It has transformed and elevated the term "word of mouth" and has changed businesses overnight. Ignoring social media is basically letting your business die within the next 10 years. Everyone is using social media and if you want your business to grow, you should be too!

In 2020, there were 3.78 Billion social media users and 73% of marketers believe social media marketing has been very effective for their business.

Here are 5 ways to dominate social media marketing

  1. Embrace multi-platform social marketing
  2. Invest in visual
  3. Invest in TikTok 
  4. Sponsoring social media contests will be very helpful for your followership growth
  5. Use social analytics

If you want to learn more about social media for your business, feel free to contact us! We will answer all your questions and help you with your social media! Social media can be hard and time-consuming but if done right, it will change your business for the better!

 

Use social media to enhance your business!

 

3. Website Optimization

Websites are everything for your business. If you don't already have a website, then you are falling way behind. Websites are so essential when it comes to digital marketing because the first thing people do when they want to learn about something is searched it on Google.

This is your opportunity to properly optimize your website so it ranks at the top when people google what electric vertical take-off and landing digital marketing is in the future. If you do it correctly your business's website will be one of the tops on a google search!

You can do this by implementing:

If you have any questions or would like to learn more about SEO or PPC, make sure to check out our website where we explain both and their benefits.

If you are falling behind and need assistance with building a website, make sure to contact us ASAP as we will help set one up for you! We have a lot of experience with building websites.

 

The future is now! 

 

Don't Miss Out

Do not become one of those companies that think this is another fad and that you do not need digital marketing for your business. eVTOL digital marketing is here and it's going to change the transportation industry! Get ahead and dominate the next big industry through your digital marketing!

If you have any questions on what you read here today and would like to learn more, make sure to contact us! We will answer all the questions you have

 

 

 

Grow Your Business with Profitworks!

Profitworks Small Business Services provides website traffic and website conversion optimization services to increase the number of sales generated from a website. The focus of our services is on increasing sales and providing a positive return on investment!

If you are interested in getting new customers for your business, contact us today!

You can also download our Closed-Loop SEO Marketing Services Brochure or our free SEO checklist by clicking on the links!

 

What Profitworks Customers Are Saying:

"We saw not only an increase in website traffic but more importantly in the quality of leads. It means we are spending more time on the things that truly make a difference to our business." (Dave Mattingly)
 
"Profitworks is always measuring, communicating and improving. We couldn't have found a better company to partner with. ” (Chris - Small Business Owner & Customer)