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With over 2 million listing in over 190 countries, Airbnb has grown from three people sleeping on air beds in the founder's apartment to a company that is worth an estimated 25.5 billion dollars. One of the major reasons why Airbnb has been so successful has been its use of UX design. What is UX design and how can you use it to achieve success with your own business. You'll find out in this podcast.
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Small business owners often ask us how major companies spend their marketing dollars. In today’s podcast, we are going to discuss how companies like Walt Disney, GM and Verizon set a marketing budget and what you can learn from them as a small business owner.
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According to this year's Brand Finance's Global 500 study, Disney has the most valuable and strongest brand in the world not only in the media sector but across all sectors with a whopping brand value of $32.6 billion dollars US. From its humble beginnings with the creation of Mickey Mouse back in 1928, it has exploded into one of the most recognized and powerful brands of all time. So how do they do it? In today's podcast, we will take a look at what they do for marketing and how you can apply their tactics to your own marketing.
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So you have a lovely website but nobody is visiting it. What should you do? And after all, you can't get conversions if no one is coming to your website. In today's podcast we'll let you know what the number 1 thing is that you need to do to get more traffic to your website.
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Once you have a website up and running is that enough to get you the traffic and the leads that you want? In today's podcast, you'll find out why it's important to keep adding pages to your website.
