Email Marketing Optimization - Best Time Of Day To Send Emails For Maximum Impressions
If you are looking to do some email marketing optimization here is the right blog article for you. In this article I will look at what is the best time of day to send emails to maximize the impressions received for your marketing message. The more impressions you can receive from an email the more likely you will be to move prospects from interested to wanting to purchase. If you can get your email to deliver an open rate of 10% and be read 50 times for every 100 emails sent vs getting an open rate of 30% which results in the email being read 30 times for every 100 sent, I will take the first scenario every day. I would argue that your read rate is more important than your open rate. That is why I have decided to look at impressions per 100 emails sent in my email marketing optimization efforts.
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Video Blog Summary
Top Time To Send Emails For Maximum Impressions
8:15-8:45 am
1:15-2:15 pm
6:30-7:30 pm
Read Rates (Impressions per 100 emails sent)
8:15-8:45 am = 60-90 reads per 100 emails sent
1:15-2:15 pm = 40-70 reads per 100 emails sent
6:30-7:30 pm = 80-120 reads per 100 emails sent (note: less data to validate this send period's results)
It is important to note that all of these results are for business to business emails. I am going to assume that business to consumer results would be similar but are probably slightly different. I would assume for business to consumer, later at night and weekends may get better results than what is shown in my data. If you are doing email marketing for business to consumer, I would suggest conducting your own testing similar to what I have done to see what results you get.
Based on the data set of results from 148 marketing emails that were sent to a combined 14,081 recipients over that last year it appears that the best time to send emails is between 6:30 pm and 7:30 pm if you are trying to maximize your messages impressions and frequency (the number of times you touch each person in a defined group, with your marketing message). I am not fully convinced though from these results so I am going to test sending more emails between 6:30 and 7:30 to see if this theory holds up. I think the high results may change if I include further tests within the 6:30-7:30 pm time block as only 2 emails were sent in this time block versus over 50 sent in the 8:15 to 8:45 time block. My hypothesis is that with further testing, 8:15-8:45 am will turn out to be the best performing time to send. Be sure to check back to this blog for the updated results.
If you are a business that does not use email marketing I would highly recommend you take advantage of this tool. It can be a great marketing tool and is often referred to as the top return on investment marketing initiative for businesses. If you don't know where to start sign up for Aweber orConstant Contact. Both systems are low cost, easy to learn and very effective to use. I think Aweber also has an offer on right now where you can sign up for $1 for a one month trial. Forwebsites built on Joomlathe email marketing programAcymailing is also a great option.
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My name is Chris R. Keller. I work at Profitworks Small Business Services helping various B2B small businesses in Waterloo and Kitchener Ontario generate new customers. Feel free to connect with me on Google+ or if you are just interested in getting new customers for your B2B small businesses enter your email in the box provided below and click the "Send Me Free Updates" button.
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