How To SEO Tips - Search Engine Optimization 101 For Small Business Owners

Recently I have heard from a lot of small business owners that they are not clear of what search engine optimization is or that they have never even heard of search engine optimization. This presentation is an overview of search engine optimization and how to increase the ranking of a website in search engines. The presentation simplifies SEO into plain English so that any business owner can understand what it is, what it is not,  how it impacts their business and how they can improve the search engine optimization of their website.

How To SEO Tips 101

Click the play button below to see the SEO 101 for small business owners. After reviewing the presentation send us a note and let us know what you thought of the presentation and if there is any additional information you would like to see added to this presentation that you feel could help you with your business.


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In this presentation I forgot to include the return on investment (ROI) for seo services. Keep in mind that the ROI metrics below are for website blogging or seo services that includes posting content (new pages) to a website and search engine optimizing the content. The metrics listed below are not for link building services, search engine submissions services or directory listing services (like or For these types of services we don't have enough data to give an exact number. We do know that they deliver a negative ROI though in almost all cases for all businesses.

SEO Return On Investment

Marketing methods marked with an * are best guess estimates.

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My name is . I work at Profitworks Small Business Services helping various business-to-business small businesses in Waterloo and Kitchener Ontario generate new customers via our full marketing & sales service, our website traffic and sales service and our marketing plan services. Feel free to connect with me on  or learning more about Profitworks by visiting our Google+ Page. If you are interested in getting new customers for your small businesses enter your email in the box provided below and click the "Send Me Free Marketing Insights" button.

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