How One Startup Created A Facebook Post That Generated Over 11,000,000 Views

Case Study: Most & Least Effective Marketing Channels

In this blog article and podcast we discuss:

  • The Facebook post tactic that worked to generate over 11,000,000 views on Facebook from a single post
  • What marketing channels has all tried
  • Which of these marketing channels have been the least effective at driving sales
  • Which of these channels have been the most effective at driving sales
  • The keys to being successful when using Facebook Ads
  • Tips for how to make trade shows more effective and drive a positive return on investment
  • What they learned about picking a name and a domain
  • What they have learned about obtaining sales growth in their first 3 years in business

Ask us how you can use Facebook to drive sales for your business or any marketing related question you have by clicking here

Bridesmade Facebook


Executive Summary

  • Diversification of marketing channels is important for long-term success
  • Bridesmade found Twitter to be the least effective marketing channel to drive sales for their business
  • Bridesmade found Facebook Ads to be the most effective marketing channel for them to drive sales
  • To make Facebook Ads effective it is important to include a call to action that warrants action instead of making statements about the benefits of your product
  • A key to success is going where your market talks about your industry and just listening to what customers are saying
  • In order to grow you need to be willing to take large risks and make large investments
  • The single most important factor to becoming and staying a leader in your market is to focus on what customers actually need
  • To understand what customers need and want you have to listen to what customers are actually saying
  • To listen to customers you should go to where customers are talking about your industry and just listen to what they are saying


Sales & Marketing ROI Podcast: Episode #57

How One Startup Created A Facebook Post That Generated Over 11,000,000 Views 

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The Post That Generated Over 11,000,000 Views On Facebook 

The Post

Facebook Post


Key To This Posts Success:

  • Was posted before Facebook made a change to their algorithm showing fewer posts from publishers (read more)
  • Included humour
  • Tagged people by name
  • Gave a reason for people to tag their friends

Link To The Post: Facebook Page:


A Facebook Ad Example & The Results

Facebook Ad Examle 

Facebook Ad Results


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Profitworks provides strategic marketing services specializing in SEO and website conversion optimization services. We work with our clients to have them become the leader in their market. Our services increase the number of sales generated from a website and increase the speed at which a company's revenue grows. The focus of our services is on increasing sales and providing a positive return on investment. To learn more about Profitworks, click here.


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