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Cost Per Click vs Cost Per Impression
Recently I was reviewing some online advertising for some of my clients and I realized maybe I have been doing things inefficiently. In all of my campaigns I have been selecting the cost per click payment method but never really looked at the cost per impression method. In this article I review the advertising I have been doing on Google Adwords, Facebook Ads and Linkedin Ads to see if I have chosen the most efficient payment method or if going forward I should be selecting the cost per impression model. As an extra bonus at the end of the article I also include a free guide on the top 3 things that will improve your online advertising ROI and point #2 is something that no advertising agency will to you. Profitworks provides marketing services specializing in search engine optimization and website conversion optimization services. We Work. You Profit.
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- Marketing Strategy
Where RIM's Blackberry Mobile Fusion For Small Business Went Wrong
To be honest hearing all of the doom and gloom headlines surrounding RIM makes me kind of sick. One because I feel the media sounds like a broken record and two because no matter where you look every article bashes RIM and the Blackberry. I have never seen such one sided journalism in my life. It is like everyone is kicking the dog when it is down. I have never been a fan of RIM and even when I was in University back in 2002 I thought their business strategy and marketing strategy was flawed. I have also always thought that they have a terrible culture of arrogance that would eventually lead to its demise. I had multiple opportunities to apply for jobs at RIM but never did as I knew the company was not for me. I am probably one of the people that dislike RIM the most, back when everyone thought RIM was the best thing ever and the stock was going through the roof I still despised the company and felt they would not have long term success.
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Average Cost Per Customer by Marketing Method
This blog post on the average cost per customer is a follow up to my other blog post on the results from my efforts to get new customers for my business in my first year of being in business. If you have not read that post I would recommend you start by reading that article. It is titled Get New Customers - Real Results. That article gives the details of my overall results. In this article I will explain by tactic how I obtained those results.
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- Social Media
Small Business Owner Tips - Should You Be On Social Media?
This article from Imogen Reed, writing on behalf of money.co.uk, which is a site that compares household expense items like insurance, utilities etc, list consumers deals and provide personal finance tips and advice. I was initially not going to let Imogen post an article on my blog but once I saw the website he was writing for I changed my mind as it is website that is very helpful and similar to a business idea I had prior to starting Profitworks. The website is very well designed and is very easy to use. I am actually a little jealous of the site. It also have very good social media integration. For a small business it has also been decently successful on social media gaining 632 Facebook Likes, 1,852 Twitter followers and 43 +1 recommendations on Google+ at this time of writing. What better a person to review if being on social media is beneficial for small businesses then someone who is associated with a small business that has implemented social media.
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Google Plus One - It is being added to Google Adwords
It appears the new Google plus one button is going to also be added to Google Adwords. If you don't know what Google's plus one button looks like, look at the bottom of this page. I added it to my site shortly after it was made available. The idea behind the button is unclear but there are many theories about how Google will use the information to improve its search results. One thing is clear though. They will use the Google +1 button to change how pages rank in Google search (Therefore if you would be willing to +1 this page that would be great). As of today it looks like they will also use this data to change how adwords chooses what ads to display where. See the email below that I just received from Google earlier this week. If you get customers from your website, you may want to read this article as things on the web may be drastically changing in the near future.
