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- Other
A Small Business Sales Story
This small business sales story comes from what I experienced last week with two particular prospects that were both decently sized sales opportunities. You could almost call this "A Tale Of Two Prospects"......
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- Marketing Strategy
The Marketing Methods For Small Businesses With The Best Return On Investment
This article is a review of real results, from real marketing initiatives of real businesses. It is a summary of results from all of Profitworks' customers and gives a very good indication of what is working for small businesses to generate new customers. The report includes exact ROI numbers for each type of marketing used, which I think you will find very helpful for determining where you will spend your marketing dollars in the coming year. The data spans an entire year and includes many different activities, so I think it is a good sample of data to make conclusions from. Read this article to find out what we found out were the most profitable marketing methods.
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- Email Marketing
How To Design An Email For Higher Newsletter Open Rates - Part 2
Do you think that the color you use for a heading or key phrase within an email can affect newsletter open rates? In this video blog I conduct a second test to determine which test color will have the greatest impact on newsletter open rates and read multiple rates. The highlighted text was placed at the top of the newsletter on purpose so that it would show up in the preview pane of any of the recipients of the email that us a preview pane feature in their email system.
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- Sales
Positive vs Problem Buyers - How To Increase Sales Success With Each
In my quest to constantly increase my sales success and closing rates I found a very interesting article. In the article it had a concept I had never thought of before....how selling to buyers that are positive, optimistic and focus on the opportunities is very different then selling to problem buyers that are pessimistic and focus more on the problems they want solved. I can't remember exactly what the article was called and I can't seem to find it when I do a Google search but I am pretty sure it was somewhere on www.RainToday.com. I thought it would be a good exercise to think more about this concept and write down how to identify which kind of buyer my prospects are and ways I will try to increase my success with each. Hopefully this article will be useful to you and that using this approach for your business will be able to increase your closing rate.
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Dale Carnegie Training - Principle #12
My Dale Carnegie Training has come in very handy in both my personal life and my professional life. It has taught me some great principles. This blog article will focus on principle #12 specifically, which is "If you are wrong admit it quickly and emphatically." Watch the video below to find learn more.
