- Details
- Other
Outsource Advertising Sales
For a small business there can be many advantages of outsourcing their marketing and sales. Here is a list of just a few that I have seen my customers be able to benefit from by outsourcing their marketing and sales.
- Details
- Marketing Strategy
Marketing Channels and Methods That Generate the Best Quality Leads
The top marketing channels for the best percentage of high quality leads are trade shows, events, email marketing and referral/advocate marketing. When you look at which methods also have the best return on investment the best methods are referral/advocate marketing, email marketing, events, and search engine optimization. Marketing can be done through a wide range of channels/methods and there are various tactics for each channel that will all yield different results based on many different factors. This article and podcast will provide insights into which marketing channels/methods are on average the best for a business to use. The information in this article is based on Profitworks' experience providing marketing services to our clients, as well as various third-party studies that have been done on the effectiveness of marketing channels.
- Details
- Website Traffic & SEO
Things You Can Do Today To Get More Sales From Your Website
This podcast and video are of a seminar we held recently titled, "Thing You Can Do Today To Get More Sales From Your Website." The goal of the seminar was to provide business owners and marketing managers items they can implement on their website on their own with minimal time to increase the sales they get from their websites. In the seminar, we did review a few websites of the attendees' but we have removed this section to not leak any confidential competitive information of the attendees. If you would like a digital copy of the presentation slides or you would like a free review of your website to see what could be done to increase the sales from your website just contact us.
- Details
- Email Marketing
Best Day To Send Marketing Emails
So I have been tracking all of my email marketing campaigns I have been doing for my customers to see what day of the week is the best day to send marketing emails. Below are the statistics I have compiled so far. For a more thorough guide on all things email marketing related check out our FREE Email Marketing Guide.
- Details
- Other
Profit Works
If your company name can be written different ways or easily mispelled, it may be a good idea to target those keywords as well in your search engine optimization. Otherwise when people type in the name of your company in google.....they may never find you. I found this out the hard way. For the longest time I could not get my company to come up in googles ranking......little did I know google was playing a trick on me.
