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Small Business Bookkeeping Software
Picking the small business bookkeeping software you will use for your business can be a big decision. Once you select a software program it can be very difficult and costly to switch systems later if you are unhappy with your selection. That is why it is a good idea to thoroughly review all of your options before making the decision for your small business. To get a free small business accounting program go to the bottom of this post.
Some of the key factors that should be reviewed when selecting a small business bookkeeping software program for your small business are....
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- Email Marketing
The Beginners Guide To Email Marketing
Every business should use email marketing because it has a high return on investment, it is easy to do, it is low cost and it creates high quality leads. Imagine you're a small business that's looking to create more sales through a form of digital marketing. On one hand, your could invest your time and money into social media marketing which could result in a return of $12 for every $1 spent, or you could invest your time and money into email marketing which averages around a $40 return for every $1 spent. Now, where would you prefer to spend your time and money? In this blog article and podcast, we're going to walk you through what email marketing is, why you should be investing in it, how it works, and we'll provide you with a ton of tips to help you get started!
Profitworks provides SEO services and Email Marketing services. If you're looking to make a marketing plan for the first time, check out our FREE marketing template. Click here to check it out now!
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The Importance Of Small Businesses
Small business in Ontario (classified as those businesses with 50 or less employees) account for 22% of Ontario's GDP. That is almost a quarter of the province's GDP or in other words if Ontario produces $1 worth of goods about 25 cents comes from small businesses. When you think about this fact it is really mind boggling.
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- Website Traffic & SEO
How Search Results Clicks are Distributed - SEO vs PPC - Chapter 2
About 94% of the first page results clicks are for SEO versus 6% PPC while users have a bias for only reading less information across the screen as they move down the search listings based on the F pattern eye-scanning behaviour of Google users. This article provides a deep dive into available data on search distribution. Readers will understand how clicks are distributed when it comes to search results layout, search rankings, and also distribution for local SEO. This article is paired with a companion podcast in which we discuss the differences in click distributions between SEO (Organic or Search Engine Optimization) and PPC (Pay Per Click Ads). Be the leader in your market by improving your marketing and website performance, purchase profitability today.
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How To Make A Great First Impression With Potential Customers
Today I volunteered judging at a local high school business role play presentation competition called DECA. I was really fun. As I was judging the various presentations by students I started to notice many of the small things these students did correctly and incorrectly that influenced my impression of them. As I watched more closely I started to pick up things I need to refine more myself when making a first impression. As I thought more about my experience today I created a list that I realized I or anyone could use to create a great first impression when first meeting a potential customer.
Here is the list I developed today from watching some very smart and talented high school students.
