- Details
- Marketing Strategy
Gain New Customers By Referrals By Having A Customer Complaint Policy That Ensures Customer Satisfaction
In this article learn how having a strong customer complaint policy can not only make sure you don't lose customers but also gain new customers, via referral. The article outlines 6 key items to include in our customer complaint policy that can result in an increase in revenue.
- Details
- Marketing Strategy
The Marketing Methods For Small Businesses With The Best Return On Investment
This article is a review of real results, from real marketing initiatives of real businesses. It is a summary of results from all of Profitworks' customers and gives a very good indication of what is working for small businesses to generate new customers. The report includes exact ROI numbers for each type of marketing used, which I think you will find very helpful for determining where you will spend your marketing dollars in the coming year. The data spans an entire year and includes many different activities, so I think it is a good sample of data to make conclusions from. Read this article to find out what we found out were the most profitable marketing methods.
- Details
- Marketing Strategy
What Is A Marketing Plan And Why Do You Need One For Your Business
What is a marketing plan, how do I write a marketing plan and why do I need a marketing plan? If you are asking these questions this is the article for you. To understand what marketing can do for your business I think Peter Drucker explained it best when he said "The aim of marketing is to know and understand the customer so well the product or service fits them and sells itself."
- Details
- Marketing Strategy
Where RIM's Blackberry Mobile Fusion For Small Business Went Wrong
To be honest hearing all of the doom and gloom headlines surrounding RIM makes me kind of sick. One because I feel the media sounds like a broken record and two because no matter where you look every article bashes RIM and the Blackberry. I have never seen such one sided journalism in my life. It is like everyone is kicking the dog when it is down. I have never been a fan of RIM and even when I was in University back in 2002 I thought their business strategy and marketing strategy was flawed. I have also always thought that they have a terrible culture of arrogance that would eventually lead to its demise. I had multiple opportunities to apply for jobs at RIM but never did as I knew the company was not for me. I am probably one of the people that dislike RIM the most, back when everyone thought RIM was the best thing ever and the stock was going through the roof I still despised the company and felt they would not have long term success.
- Details
- Marketing Strategy
Tips & Advice For How To Make A Slogan For Your Brand That Will Attract Customers
For my clients I usually create slogans or tag lines to use in their marketing materials. I have a pretty good idea of how to make an effective slogan but had never really done any extensive research on what makes an effective slogan. This blog article summarizes what I have learned about slogans after doing some research.
Page 7 of 8
