- Details
- Marketing Strategy
Amazon's Business Strategy & Leadership In Online Retailing
Jeff Bezos is the founder of Amazon since its establishment in 1994. 33 This article will discuss various ways Amazon has been successful and responded to challenges in their leadership in the online retailing sector. Please note that Profitworks does not necessarily endorse the way Amazon has achieved leadership, but we are merely reviewing how Amazon has become successful and their strategies to achieve such results. If you would like to replicate this strategy for your business, download our free business strategy canvas template.
- Details
- Marketing Strategy
How McDonald's Became The Leader In The Fast Food Industry
McDonald's became the leader in the fast food industry with their strong focus on customer service, response to competition, and use of marketing techniques early on in their development. Please note that we are not proposing that the tactics used by McDonald's are the right or wrong way to strategically or ethically achieve growth. This article simply outlines the tactics and history of a company that has grown significantly since its inception. We see McDonald's as an interesting case study to examine their strategies, tactics, and failures.
Create your own market winning business strategy for free. Learn more ->
- Details
- Other
Local Business Marketing - Picking The Right Message
(This blog article is written by Robert Murray of Intrigue Media)
There are a few outcomes with associated value that an advertisement can bring you. Each outcome has a different value to your business. Below are the 4 values of an advertisement:
- Details
- Email Marketing
How to Start Email Marketing: Our Step-By-Step Email Marketing Tutorial
Email marketing is one of the most effective tools for return on investment for marketing, as it remains the best way to cultivate customer relationships into sales. Case studies covered in this article showcase how companies can make 200-4000% return on their investment in email marketing. In 12 steps and in as little as 15 minutes, learn why email marketing is so important, how you can fully setup and utilize email marketing. The steps to start email marketing are quick and easy, first sign-up for ConvertKit the industry leading tool for email marketing, then set-up your email marketing account, then you learn how to craft the best email marketing message, then create your first campaign, and finally monitor the data to ensure results. In this blog article and podcast, we're going to discuss why email marketing is so important to companies who want to grow their businesses and how any company can start today in as little as 15 minutes.
Profitworks Inc. is an expert in the field of Email Marketing, which is one of the highest average ROI marketing mediums available to businesses. If you're looking to make a marketing plan for the first time, check out our FREE marketing template. Click here to check it out now!
- Details
- Other
10 Actionable and Profitable Small Business Marketing Ideas
Here we cover some of the top emerging strategies for marketing that successful businesses use that are often being neglected by local enterprises. If you aren't familiar with WeChat, Pokemon GO, or Second Life, we show you how to make these platforms and others part of your marketing approach to reaching new consumers and creating opportunities. There are 10 things that companies can do to improve their business marketing from offering samples/trials to hosting a meetup event. The return on these endeavors ranges from 15%-50% in this article. This article also features new ways to use traditional marketing channels like websites to help you get more results. Get a free review of your website from one of our experts.
