- Details
- Other
Improve Sales With The Knowledge Of Four Common Mistakes
I attended an interesting workshop today at Sandler Training. The workshop was focused on how improve your sales force's performance. One particular topic I found interesting was four common mistakes sales people make when trying to make a sale. The four mistakes they listed were:
- Details
- Blog
Becoming a Market Leader Online
What is the one thing Uber, Taco Bell, and Amex have in common? They are online marketing leaders in their industry. Having an online presence may very well be the only way companies stay relevant and competitive as consumers increasingly transition from a physical shopping experience to one that is digital or mobile enabled. Organizations looking to have market leadership online will need to be innovative, content curators, connected to the conversation, and obsessed with customer experience. Become the market leader in your industry today, reach new clients on new domains by creating a digital marketing strategy.
Ready to Become the Market Leader?
Becoming a market leader means getting comfortable with the digital platforms customers that can better serve and retain great customers. A baby step would be exploring new or unfamiliar platforms like WeChat, MMORPGs, and like some who have done so before: create their own digital platform. Ready to Become the Leader in Your Market? Have your team or an expert give you a 1-page report on the opportunities and challenges of a social platform you haven't used before.
 |
 |
 |
|
This email address is being protected from spambots. You need JavaScript enabled to view it.
"Our overall sales to new customers has improved as a result of detailed analysis, proposed solutions, and successful execution.”
Tom - Business Owner & Customer
- Details
- Blog
Becoming a Marketing Leader In Your Industry
What is the one thing Bobson College, State Farm, and Coca-Cola have in common: they are marketing leaders in their industry. They are able to excel in the 5 diemsnions of being a marketing leader: impactfulness, distribution, personal, purposeful, and mind share. Companies are marketing leaders when they can honesty address issues in their industry, express empathy with solving customer issues, while delivering a fresh message not heard of in their field before. This article looks at the qualities of a marketing leader and how to get there, with examples from each of these brands.
Ready to Become the Leader in Your Market?
Profitworks works with clients across industries to help them become the market leader in both service and marketing. We have experience growing companies of varying sizes in getting the brand recognition and digital presence they deserve. Before you finish this article, describe in 4 sentences or less what it looks like for your company to become the market leader in your industry. Tell us about your vision here.
 |
 |
 |
|
This email address is being protected from spambots. You need JavaScript enabled to view it.
"Our overall sales to new customers has improved as a result of detailed analysis, proposed solutions, and successful execution.”
Tom - Business Owner & Customer
- Details
- Other
Canadian Small Business Benchmarking
Canadian small business benchmarking can be very useful for any small business located in Canada. It can allow you to compare your revenue, cost structure or profitability to your competitors to determine areas you may be able to improve.
- Details
- Other
How to Become the Leader in Your Market
Great companies are market leaders. Amazon, Apple, Coca-Cola, and Snapchat are examples that all lead their industry. What makes them great is a combination of people, strategy, execution, and purpose. Small and Medium-sized Enterprises (SMEs) must identify 3 priorities in each area of people, strategy, execution, and purpose. In the people category, these companies leverage individuals who see their jobs as an integrated role, strategy allows companies to go places they've never been before, and purpose enables organizations to be connected to something bigger than their products and services. Yet one theme we find with each of these great market leaders is that almost all have a strategic partnership with marketing agencies. For companies looking to take market leadership, work to refine what your company is great at along with developing a unique corporate mission that goes beyond great products and services. In this article, we look at which qualities make a market leader. With one insightful example after another from companies that are market leaders, we identify strategies for how your organization can become the market leader, the benefits of being a market leader, and how you can get the help to get there.
Ready to Become the Leader in Your Market?
 |
 |
|
 |
"Our overall sales to new customers has improved as a result of detailed analysis, proposed solutions, and successful execution.”
Tom - Business Owner & Customer
